Thursday, November 3, 2011
6 Ways to Start a Business with Bad Credit
It's not easy to find money to start a business if your personal credit history isn't pristine. But it can be done. Here are some ways you may be able to get the money you need to get the business off the ground.
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Times are tough - especially for those budding entrepreneurs looking to get their business off the ground. While the state of the economy should never be a deterrent in starting a small business (regardless if the economy is up or down - people and businesses still need to consume goods and services); down economies do have some effect on the business owners ability to find and obtain capital for their ventures.
But, all is not lost if your personal credit is a bit lacking.
Most business owners usually have some types of capital to put into their business - be it from personal savings, retirement accounts or loans from friends and family. But, they usually do not have all the funds necessary to launch their business and tend to struggle with allocating the money they do have to the numerous start-up expenses they will encounter.
Plus, bad credit (or even no credit) will make it very difficult for business owners to obtain unsecured working capital for items like marketing, payroll, or even office supplies.
I have always believed that whatever liquid capital (cash on hand) a business owners has walking into a new venture should be used for the overall development and growth of the business - it's essentially like putting in your own venture capital. However, this method of allocation usually leaves little if not 'no' additional money for other items businesses need for their operations to include tools and machinery to provide their goods or services, inventory, rent, or even office equipment including computers, copiers or even vehicles - items used in the day to day life of all businesses.
But, there are other ways that business owners can get these items even if the entrepreneur has bad credit.
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For unsecured working capital, business owners can use the numerous social lending sites that have proliferated the Internet over the last decade or so. Social Lending is essentially where member borrow and lend to each other. Gaining access to capital for these sources tends to be easier to obtain as you get to tell your story directly to funders. Further, rates of these types of loans are usually lower than traditional bank lending. While considered personal loans, the funds received here can be used for any purpose including starting and running your business.
There are also Micro-Credit organizations whose whole purpose is to help new and growing businesses obtain capital after they have been turned down by traditional lenders like banks. These organizations are typically non-profit groups, backed by the SBA, and understand the trials that business owners face when trying to get their business venture off the ground. Plus, they offer a plethora of guidance to help ensure your long-term success.
Many new small businesses need all types of equipment for their business - from standard office equipment like computers and copy machines to tools and machinery that allow them to make or provide their products and services. There are equipment lenders that only provide these types of loans. They work with new start-ups and are extremely flexible in developing programs that can meet these businesses specific needs and while these loans and leases are secured by collateral (the equipment) there is less emphasis put on personal credit histories.
Further, a start-up business is considered a business in operation under one year. During this time, many businesses generate financial assets - but still find themselves lacking working capital as they grow. However, these assets can be used to secure financing, either to speed up the flow of payments, to complete current jobs or orders, or to get the funding needed for payroll or additional marketing.
These capital resources include factoring a business's receivables (why wait 30, 60 or 90 days to get paid by your customers- when you have bills that need to be paid now) or purchase order financing where your business can receive cash to complete jobs that are already in the works or funds to bid on jobs that would have otherwise eluded your business due to lack of working capital. And lastly, business cash advances for businesses that accept credit card payments from their customers allowing them to leverage future sales for growth capital today. The real bonus about there types of financing options is that they are not focused on the business owner's personal credit history but more on the strength of the asset.
Moreover, given our government's propensity to help people get back to work (most new jobs are created by small businesses) there has been an influx of new government and private grants to help people in need - including business owners.
Lastly, should a business owner still face difficulties due to credit issues - then the only step remaining is to eliminate those issues. While bankruptcy and credit counseling will continue to harm your credit after you complete these programs, there are other ways like debt consolidation that can reduce your unsecured debt (including credit card debt) into one, low, affordable payment. Allowing the business owner to free up current cash flow as well as improve their credit scores.
While most lenders tend to weed out potential borrowers through credit profiling - leaving many new business owners in limbo - the resources listed above are design to fill the lending gap that is crippling our nation and geared to help all business owners - regardless of past credit mistakes.
Joseph Lizio holds and MBA in Finance and Entrepreneurship and has a strong commercial lending background. In his current venture, Mr. Lizio is the founder of www.businessmoneytoday.com - a site designed to help business owners find and obtain capital to grow their businesses.
The information compiled on this site is Copyright 1999-2011 by Attard Communications, Inc. and by the individual authors.
Business Know-How is a woman-owned business and a registered trademark of Attard Communications, Inc. Phone: 631-467-8883.
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Thursday, October 20, 2011
http://www.forbes.com
Taxing the Rich More Won't Solve the Problems with Income Inequality
darreng“it nevertheless strikes me as fundamentally wrong-headed to say that simply by taxing the rich we’d solve the inequality problem.”E.D. Kain, ContributorI’m certainly not trying to straw man anybody here. I take pains to voice my support of the movement. But I always say the best friend of any movement is a [...]trumwillIt won’t solve wealth inequality (though might for income, depending on how you look at it), but it’ll make us feel better. Which I suspect is half the poi [...]E.D. Kain, ContributorThanks trumwill. I agree, it’s not without merit. I’ve read about Sweden’s wealth inequality. Felix Salmon wrote a post about it recently. I think the impo [...]omaryakTaxes alone may not solve the problem of inequality, but they could help reduce the corrupting influence of money on those who are already wealthy by reini [...]E.D. Kain, ContributorMaybe, maybe not. It strikes me that the most heavily regulated industries are also the most in bed with government. The financial and health and defense s [...]medicalquackHere’s a solution folks may not have thought about, license and tax those companies selling our data and profiles and have a public registry for them to li [...]E.D. Kain, ContributorNot a bad idea, since the costs would likely be passed to purchasers of the data rather than to other consumers.
I find most discussions of taxation mind-numbingly stupid. We have a terrible tax code. It’s full of bad incentives. It’s written by people in the thrall of public opinion or pledged to Grover Norquist’s silly no-new-taxes pledge. It’s an ad hoc disaster that makes many tax lawyers and tax software people very rich.
Many people have suggested ways to simplify the tax code – some good, some not so good. Rick Perry has recently come out with a flat tax agenda, and Herman Cain has a similar tax reform idea in his 9-9-9 plan. Others have floated the flat tax before, including Steve Forbes when he ran for president.
There are problems with a flat tax. It’s not politically viable, for one thing. In order to make up the lost revenue you’d have to basically raise taxes on the vast majority of Americans. That would be met with all sorts of outrage by the general public, whatever other merits a flat tax might possess.
On the other side of the tax discussion we have Occupy Wall Street. While I do believe income inequality is a problem in our economy – the extent of the inequality and the nature of that inequality are certainly not good for broad economic prosperity – it nevertheless strikes me as fundamentally wrong-headed to say that simply by taxing the rich we’d solve the inequality problem.
Now, if we have to choose between cutting a vital service for the poor or jacking up taxes on the wealthiest Americans, I go with jacking up taxes because I’m a bleeding heart. But is that really the extent of our choices?
We spend nearly a trillion dollars a year on defense for one thing. Is this a wise way to spend taxpayer dollars? Could some of that money be better spent by taxpayers themselves here at home?
We spend even more on health care. Could a simplified healthcare program help save money? I think it could. (I have a follow-up post in the cooker that will detail my tax-and-healthcare plans in the near future.)
I think a progressive tax structure is the best option out there and the most politically viable by far, but I don’t think simply saying “tax the rich” does us much good. If we tax the rich more and then use that money to simply expand the military or the war on drugs then we’re using taxes for evil. We’re taxing the rich, sure, but if we just use their money to build more bombs than we’ve failed.
Furthermore taxes aren’t a remedy for the underlying problem. They’re a bandage for a fever. Corporate welfare and cronyism are the real problems, and it’s going to take a lot more than taxing the rich to fix the deep structural issues that have gotten us to this point.
2011 Forbes.com LLC™ All Rights Reserved
Sunday, October 16, 2011
http://www.mbacareerprogram.com
The Importance of Marketing
Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for products and services so the company can make a profit. There must be atop line for there to be a bottom line. Many companies have now created a Chief Marketing Officer, or CMO, position to put marketing on a more equal footing with other C-Level executives such as the Chief Executive Officer (CEO) and Chief Financial Officer (CFO). Press releases from organizations of all kinds-c-from consumer goods makers to health care insurers and from non-profit organizations to industrial product manufacturers-trumpet their latest marketing achievements and can be found on their Web sites. In the business press, countless articles are devoted to marketing strategies and tactics.
Marketing is tricky, however, and it has been the Achilles' heel of many formerly prosperous companies. Large, well-known businesses such as Sears, Levi's, General Motors, Kodak, and Xerox have confronted newly empowered customers and new competitors, and have had to rethink their business models. Even market leaders such as Microsoft, Wal-Mart, Intel, and Nike recognize that they cannot afford to relax. Jack Welch, GE's brilliant former CEO, repeatedly warned his company: "Change or die." But making the right decisions is not always easy. Marketing managers must make major decisions such as what features to design into a new product, what prices to offer customers, where to sell products, and how much to spend on advertising or sales. They must also make more detailed decisions such as the exact wording or color for new packaging.
The companies at greatest risk are those that fail to carefully monitor their customers and competitors and to continuously improve their value offerings. They take a short term, sales driven view of their business and ultimately, they fail to satisfy their stockholders, their employees, their suppliers, and their channel partners. Skillful marketing is a never ending pursuit.
BOSTON BEER COMPANY
Jim Koch founder of Boston Beer Company whose Samuel Adams beer has become a top-selling" craft" or "micro" beer, started out in 1984 carrying bottles of Samuel Adams from bar to bar to persuade bartenders to carry it. For 10 year she couldn't afford an advertising budget; he sold his beer through directs a les and grass roots publications His hard work paid off. Boston Beer found its sales passing the $200 million mark as it became the leader in the craft beer market as a consequence it, began to spend millions of dollars on T V advertising employ dozens of sales people and carry on sophisticated marketing research. It discovered that continued success required setting up and managing a capable marketing department But the original passion and desire to move forward remains. In 2002, Boston Beer introduced a unique, limited edition "extreme" brew, Samuel Adams Utopias. The potent 50-proof, $100-a-bottle Utopias claimed the official record as "The Strongest Beer in the World. At Samuel Adams we are constantly innovating and creating new ideas that will push the envelope and revolutionize beer drinkers' expectations of beer, "said founder Koch. The Scope of Marketing to prepare to be a marketer, you need to understand what marketing is, how it works, what is marketed, and who does the marketing.
Importance of Marketing in Business
The first importance of marketing and that is self evident is that the consumers get an opportunity to know about various products that are available in the market. Due to marketing they may have to pay a higher price but in case, there was no marketing or advertising, how would the consumers know about the products? The importance of marketing industry, that employ a large number of people, is in itself a crucial factor as it sustains economic balance.
Marketing fosters healthy competition among brands and this increases the level of competence among firms. Consumers are able to enjoy better products and they are at affordable prices. Marketing helps in earning and revenue generation of many companies, either directly or indirectly. For example, consider advertising, which can be considered to be a subset of marketing, influences television, newspapers and hoardings.
With the internet writing a new chapter in the history of marketing, online marketing has evolved to be a multi-billion dollar industry. The importance of marketing can be best understood when we consider the competition in the market. If there is no marketing, only the dominant companies will exist in the market and they can move on to dominate the prices and establish monopoly over the product.
With large number of companies fighting for quality, the consumer can demand low price and high quality. In other words, a balanced market is created due to healthy competition. Marketing also helps in innovation of new products, designs and quality so that consumers buy only the latest products. This drives the firms to focus on the research and development areas. Not surprising hefty amounts are invested in the R & D of products.
Importance of Marketing Strategy
The importance of marketing plans outweighs any other decision that can be taken in the realm of marketing strategies. Yes, marketing plan is essential to grab the market segment before any other player captures the market. What are the target groups? Which segment of the market presents higher revenue generating opportunities? These are some of the questions that marketing teams ponder over, in the pursuit of achieving a good plan. This is where the importance of marketing research comes into picture. The market research team analyzes and understands the requirements of the consumers. Conducts polls and researches and comes up with data and statistics that help to logically target a market. Another factor that governs the marketing plans is the marketing mix elements. Marketing mix elements are the sets of factors that help firms to achieve their targets of reaching the products to the consumers and also achieve organizational objectives. The importance of marketing mix is, that it takes into account the four P's of marketing, that are Product, Price, Promotion and Place of distribution.
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Wednesday, October 12, 2011
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CSL Kucurkan USD 100 Juta di Pasar Ponsel
Indonesia
Meski mengusung merek lokal, CSL mengaku tak mau setengah-setengah mengarungi derasnya persaingan di pasar ponsel Indonesia. Hal ini pun dibuktikan dengan kucuran investasi yang nilainya hingga USD 100 juta.
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Senin, 10/10/2011 11:28 WIB
Beli Saham Yahoo, Alibaba Cari Dukungan Temasek
Alibaba, raksasa teknologi asal China, dikabarkan sedang melakukan negosiasi dengan Temasek. Hal ini dilakukan untuk membeli saham milik Yahoo.
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Minggu, 09/10/2011 14:01 WIB
VMWare Boyong Aplikasi Berbasis Awan ke iPad & Android
Demi mewujudkan visi aplikasi masa depan dalam era pasca PC, VMware merilis aplikasi iPad dan Android terbaru dari SlideRocket dan Socialcast. Aplikasi ini diklaim akan membantu bisnis menjadi lebih modern.
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Sabtu, 08/10/2011 14:46 WIB
RIM Caplok Perusahaan Software NewBay
Research in Motion (RIM) baru saja melakukan pembelian perusahaan layanan konten berbasis cloud yang berlokasi di Irlandia. Pembelian ini dikabarkan untuk mengejar ketertinggalan RIM dengan para pesaingnya dalam hal penawaran konten.
Tuesday, October 11, 2011
This Is Business, Not Personal.
In Francis Ford Coppola’s 1972 film The
Godfather, there’s a scene between Tom Hagen (Robert Duvall) and
Sonny Corleone (James Caan) that plays out like this:Tom: Your father wouldn’t want to hear this, Sonny. This is business not personal.Events the past few days in the tech ecosystem have reminded me of this scene.
Sonny: They shoot my father and it’s business, my ass!
Tom: Even shooting your father was business not personal, Sonny!
As we’ve all heard by now, yesterday, Twitter made what seemed to be a quick and drastic decision to block a number of popular Twitter third-party clients, namely, UberTwitter and Twidroyd. Both of those, of course, are owned and operated by UberMedia, a company which is quickly buying up a significant part of the Twitter ecosystem — presumably to figure out a way to monetize it.
So Twitter’s move was an act of war, right? Well, yes. But it’s not as cut and dry as some are suggesting. Further, the only thing that’s actually surprising about any of this is that people are acting surprised.
First of all, Twitter did not block these apps because they hate them. Both applications are a significant part of Twitter’s ecosystem and give them more of what they ultimately really value: data. But the fact of the matter is that UberMedia has gotten too close to the territory that Twitter must protect: monetization. They don’t hate UberMedia, it’s business.
The stated official reasons for the suspension of the apps included “trademark infringement” and “changing the content of users’ Tweets in order to make money”. Both of those are directly related to Twitter’s business. And while UberMedia denied the latter charge, it doesn’t matter. The message is clear: Twitter is going to protect their business.
Right or wrong, a shitstorm quickly followed. The larger web quickly descended upon Twitter and started taking shots at the company left and right. It looked as if the major problem was the timing of all of this, as the the UberMedia/TweetDeck (the largest third-party Twitter client) deal had just been reported a week prior (by us) and Twitter was also promoting its own apps on the same day.
And maybe it was time for Sonny Corleone to respond with, “Well then, business is going to have to suffer.”
Why didn’t Twitter simply talk to UberMedia before taking such drastic action? Well, according to them, they had, months prior.
But again, none of that really matters. What does matter is that people are once again pissed off because a beloved company seems to be taking action against their developer community. But again, why is anyone the least bit surprised by this? This has happened time and time and time and time again. And it will continue to happen until the end of time. Or at least the end of capitalism.
A tweet by Joe Hewitt yesterday perfectly encapsulated the situation. “At some point, every company gets taken over by conniving business assholes, even the ones you love,” he wrote. While some quickly jumped to the conclusion that Hewitt was talking about his own employer, Facebook, he quickly clarified his statement. “Every day on techmeme there is some example of this,” he tweeted. Clearly, he was talking about Twitter in this instance.
But Hewitt is right. This does happen all the time. And while Hewitt wasn’t talking about his employer here, it has happened with them too. How many actions has Facebook taken against their developer community in order to both protect and build their business? Dozens? More? Certainly, there will be many more to come.
What about Apple? I mean, just this past week we’ve seen a huge explosion of rage from the development community over the whole subscription thing. Why is Apple doing this? It’s business, not personal.
Google? I mean, why do you think they really decided to side with Verizon on their bogus net neutrality pact? Does Google truly believe in that BS? Nope. It’s business.
The list goes on and on. And again, it will continue to go on and on. Certainly, there are some companies that handle this better than others. But as companies get large enough, or simply to the point where they have to think about making money, the same things happen over and over again.
These moves start out small. The first thing you normally see is a company start to notify its ecosystem that they can’t use their name for third-party sites/apps. Is this because they hate those companies? No. In fact, they probably love them for helping them build up their ecosystem. But then lawyers start to get involved and the companies are advised that they have to protect their trademarks or they’ll risk losing them.
This almost always pisses off the ecosystem. But it’s business, not personal.
See a pattern here?
The point is that while people like Hewitt and the others giving Twitter shit, range from sad to pissed off by what they perceive to be hostile actions, absolutely no one should be surprised. This is what happens. And this is what has to happen. The alternative is that these companies do nothing to protect their business and as a result, they go out of business themselves. And then everyone is screwed.
Again, that’s not to say there aren’t better ways to handle all of this. And Twitter does have a fairly poor track record when it comes to these situations within their community. But sometimes things change quickly and companies believe there are actions that need to be taken.
It’d be nice if these companies were a little more transparent about all of this. How refreshing would it be for one to just come out and say, “look, we love what you’ve done for us, but we really need to make money now or you’ll be screwed along with us, so we’re screwing you now.”?
Even shooting your father is business.
But in some cases, maybe the the facades are all a part of the plan. I mean, just imagine if a player in the ecosystem ended up coming dangerously close to the main company itself — think: Zynga and Facebook, and now UberMedia and Twitter.
This reminds me of another Godfather quote. This time, it’s Michael Corleone in The Godfather Part II:
“There are many things my father taught me here in this room. He taught me: keep your friends close, but your enemies closer.“
Sunday, October 9, 2011
Bisnis Online
Bisnis Online, Peluang Usaha, Cari Uang Internet
Dukungan Penuh Pelaku Internet Marketing Dunia Asal Indonesia
Bisnis Online dan Peluang Usaha Terpercaya
Cari uang di Internet itu sebenarnya mudah asal anda tidak tercebur di tempat yang salah. Ada banyak tawaran bisnis online atau peluang usaha di Internet, tapi hanya sedikit bisnis online yang mudah dijalankan, yang didukung sistem sangat rapi dan bekerja penuh untuk penggiatnya. Apa yang akan saya tawarkan kepada Anda adalah sebuah peluang usaha yang dibuat oleh Internet Marketer kaliber international asal Indonesia. Ia siap bekerja penuh untuk Anda.
Kelebihan Bisnis Online yang saya tawarkan kepada Anda
- Modal relatif kecil, bahkan bisa disesuaikan dengan kemampuan anda
- Sistem siap pakai, bahkan Anda hanya perlu melakukan 20% usaha, sisanya serahkan kepada sistem. Sistem telah dirancang khusus oleh pakar internet marketer kaliber dunia yang sudah terbiasa mengumpulkan puluhan ribu dollar dari Internet. Sang Pakar akan bekerja 80% sisanya
- Modul pelatihan online yang akan membimbing step by step bisnis online Anda
- Memiliki kantor yang jelas dengan legalitas usaha.
- Berbagai macam promo bagi membernya : free traffics, hadiah undian HP tiap bulan, dsb
- Ada opsi potensi penghasilan hingga Rp. 50 juta bahkan tanpa harus mensponsori 1 orang pun!! Bayangkan!
Jadikanlah hari ini dalam sejarah hidup Anda sebagai moment untuk menjadi lebih sukses!
Tuesday, August 2, 2011
Business Department awards grants to seven student-run businesses
GOSHEN, Ind. – From a colorfully painted vintage van frequently seen around campus to black and white photos from Africa, Goshen College students are bringing their entrepreneurial ideas to life with assistance from the Business Department. To encourage students to develop their skills further, the Business Department has awarded entrepreneurship grants to seven student-owned businesses, for a total of $27,500 during this academic year.
Each of the seven businesses that received funding presented the Business Department with a business plan and demonstrated a passion for their business, knowledge and skill in their fields, an understanding of their market, and a likelihood of long-term success.
The funds dispersed among the student businesses were part of a larger external grant that the Business Department received a few years ago and which has now ended. According to Michelle Horning, professor of accounting and chair of the Business Department, the department intends to continue to award entrepreneurship grants annually, though most likely on a smaller scale.
"We wanted to provide access to the expertise of the business faculty for those that received grants," said Horning. "The students will continue to receive help from business faculty on various aspects of their business. This interaction between faculty and students in a real business setting is a wonderful learning experience for the student."
The seven student-owned businesses include:
Studio Ace of Spade is a print and Web design firm owned by Jon Savage, a senior business and information systems major from Chagrin Falls, Ohio, and Simon Birky-Hartmann, a 2009 Goshen alumnus. Savage and Birky-Hartmann established their studio in October 2010, combining their talents in art, graphic design, management and technology. Studio Ace of Spade offers services from bottom-up branding to Web development and design.
Past projects for Studio Ace of Spade have included designing the cover for a novella written by a Goshen student; working with a local candidate on his campaign; and creating album and tour posters for Wilson's Reservoir, a local band.
Learn more about the company at www.studioaceofspade.com.
Reimagine Cinema is a video production company owned by Jacob Landis-Eigsti, a senior communication and theater major from Lakewood, Colo. Reimagine Cinema is dedicated to creating unique, exciting, professional and powerful music videos and short films. The Indiana Association of School Broadcasters named Landis-Eigsti's videos as the best in the state, and the Broadcast Education Association recently awarded his music video, "Beautiful," the second best college music video in the nation for 2011. Reimagine Cinema is being recognized for its work by several nationally-known bands and musicians. Find Reimagine Cinema and its videos on Facebook, YouTube and Vimeo.
"The grant has really been an enormous help in the process of forming a company," said Landis-Eigsti. "While challenging at times, it's lots of fun and it's what I truly enjoy doing – I'm having a blast creating films and sharing them with others."
ResQ Records is a music production and publishing company specializing in Afrofusion music, owned by Idris Busari, a junior broadcasting and public relations major from Nigeria. The company has recently produced and released Afrofusion, Volume 2. Busari explained Afrofusion to be the expression of the African spiritual substance fused with hip-hop, soul and R&B influences.
Busari's interest in music making began long before he came to United States, soon after he graduated high school in Nigeria when he started a singing group with his friends. Though the group didn't stay together for long, Busari's love for music stayed with him through the years until he came to the United States.
"I realized that I couldn't get away from the music in me, fighting to break free as I worked the day shift on the factory floor," he said. After recording his first album from his bedroom in 2008, he registered his record label in the United States. Now, he is searching for a manager and is promoting his music by establishing an online presence. The company and its studio are based in Goshen.
More information about ResQ Records and its music can be found on its Facebook page, "Omogo & the ResQ Ranjazz Family."
Cultural Ventures LCC is owned by Niles Graber Miller, a first-year business major from Goshen, and Hans Weaver, a sophomore business major from New Holland, Pa. The business' latest venture is brewing and bottling Menno Tea, an iced tea recipe that is modeled after a favorite family recipe. The tea is made from all locally grown, organic and fair trade ingredients.
"Menno Tea has a taste that many people associate with home," said Weaver. "So we say that we're not just brewing a tea, we're brewing a culture. This means that we're trying to include a community in this taste, creating memories and representing a culture, which can be Goshen, your home or any community you associate the tea with."
Menno Tea has been sold at Java Junction, Goshen College's student-run coffee shop, but is looking to expand. Follow the company's progress at their website, www.mennotea.com.
Ras Photo Studio is owned by Abi Tsigie, a junior art major from Ethiopia. In addition to digital color photography, the studio specializes in black and white photography and also has an experimental laboratory, collecting and experimenting with old, film-based cameras. Ras Photo Studio is available for weddings, portraits, graduations, fashion photography and a variety of other celebrations.
"I didn't know it then, but Ras Studio started when I was about 13 years old when I discovered my fathers" old Zenith (a 35mm film camera he bought during the ’70s) stashed in storage," said Tsigie. "Shortly after the discovery, I was given the chance to play with the camera, and since then, my passion for images grew continuously!"
Although Tsigie has moved on to using up-to-date digital cameras, his experience with his father's Zenith sparked an interest in experimenting with vintage cameras. Using out-dated technology isn't very popular in a world where new versions of digital cameras are coming out every month, but Tsigie has found that experimenting with older film cameras can add distinct lighting and textural effects that no digital camera can give.
Although Ras Photo Studio is located in Goshen, the studio's customer database is not limited to the Michiana region. It also has customers in Indianapolis, Chicago, and internationally in Ethiopia (to which the studio made two recent trips for a freelancing project). Internationally, Ras Studio is working on opening a branch in Addis Ababa, Ethiopia, in April 2012. There, the studio will include a database for research in photography, a museum for their growing vintage camera collection and gallery space to display local art and introduce local artists to the community.
To view Tsigie's photography, go to www.behance.net/AbiTsigie, or visit Ras Studio's Facebook page.
NGM Designs, owned by Niles Graber Miller, a first-year business major from Goshen, creates advertising space for local businesses on vintage vehicles. Businesses are promised a certain amount of exposure as the van is driven around town and parked in visible locations. Graber Miller began his business a year ago with hand-painted advertisements for 14 local businesses on a 1970 Volkswagen van.
"It's been generating a lot of excitement when people see it," said Graber Miller. 'It definitely draws looks — people turn their heads while they're driving or walking down the sidewalk. That's fun to see, because that's the purpose, getting people to look and check out these businesses."
The business recently purchased a 1970 Volkswagen Beetle, has converted it to run exclusively on electricity and is now selling advertising space on it as well. For more information, visit NGM Designs' website at sites.google.com/site/ngmdesigns/
Entertaining Angels is a music business started by William Frisbie, a sophomore accounting major and business minor from Goshen. Entertaining Angels focuses on assisting positive artists with their recording needs, and provides lighting and sound for a range of events, such as concerts and weddings. The company's studio is located in Goshen. For more information, visit the business's website at www.3ckonline.com.
– By Alysha Landis
Editors: For more information about this release, to arrange an interview or request a photo, contact Goshen College News Bureau Director Jodi H. Beyeler at (574) 535-7572 or jodihb@goshen.edu.
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Goshen College, established in 1894, is a residential Christian liberal arts college rooted in the Anabaptist-Mennonite tradition. The college's Christ-centered core values – passionate learning, global citizenship, compassionate peacemaking and servant-leadership – prepare students as leaders for the church and world. Recognized for its unique Study-Service Term program, Goshen has earned citations of excellence in Barron's Best Buys in Education, "Colleges of Distinction," "Making a Difference College Guide" and U.S. News & World Report's "America's Best Colleges" edition, which named Goshen a "least debt college." Visit www.goshen.edu.
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Goshen College
1700 S Main St
Goshen, Indiana 46526
USA phone: +1 (574) 535-7569
fax: 535-7660
web: arachnid@goshen.edu
other: pr@goshen.edu
Each of the seven businesses that received funding presented the Business Department with a business plan and demonstrated a passion for their business, knowledge and skill in their fields, an understanding of their market, and a likelihood of long-term success.
The funds dispersed among the student businesses were part of a larger external grant that the Business Department received a few years ago and which has now ended. According to Michelle Horning, professor of accounting and chair of the Business Department, the department intends to continue to award entrepreneurship grants annually, though most likely on a smaller scale.
"We wanted to provide access to the expertise of the business faculty for those that received grants," said Horning. "The students will continue to receive help from business faculty on various aspects of their business. This interaction between faculty and students in a real business setting is a wonderful learning experience for the student."
The seven student-owned businesses include:
Studio Ace of Spade is a print and Web design firm owned by Jon Savage, a senior business and information systems major from Chagrin Falls, Ohio, and Simon Birky-Hartmann, a 2009 Goshen alumnus. Savage and Birky-Hartmann established their studio in October 2010, combining their talents in art, graphic design, management and technology. Studio Ace of Spade offers services from bottom-up branding to Web development and design.
Past projects for Studio Ace of Spade have included designing the cover for a novella written by a Goshen student; working with a local candidate on his campaign; and creating album and tour posters for Wilson's Reservoir, a local band.
Learn more about the company at www.studioaceofspade.com.
Reimagine Cinema is a video production company owned by Jacob Landis-Eigsti, a senior communication and theater major from Lakewood, Colo. Reimagine Cinema is dedicated to creating unique, exciting, professional and powerful music videos and short films. The Indiana Association of School Broadcasters named Landis-Eigsti's videos as the best in the state, and the Broadcast Education Association recently awarded his music video, "Beautiful," the second best college music video in the nation for 2011. Reimagine Cinema is being recognized for its work by several nationally-known bands and musicians. Find Reimagine Cinema and its videos on Facebook, YouTube and Vimeo.
"The grant has really been an enormous help in the process of forming a company," said Landis-Eigsti. "While challenging at times, it's lots of fun and it's what I truly enjoy doing – I'm having a blast creating films and sharing them with others."
ResQ Records is a music production and publishing company specializing in Afrofusion music, owned by Idris Busari, a junior broadcasting and public relations major from Nigeria. The company has recently produced and released Afrofusion, Volume 2. Busari explained Afrofusion to be the expression of the African spiritual substance fused with hip-hop, soul and R&B influences.
Busari's interest in music making began long before he came to United States, soon after he graduated high school in Nigeria when he started a singing group with his friends. Though the group didn't stay together for long, Busari's love for music stayed with him through the years until he came to the United States.
"I realized that I couldn't get away from the music in me, fighting to break free as I worked the day shift on the factory floor," he said. After recording his first album from his bedroom in 2008, he registered his record label in the United States. Now, he is searching for a manager and is promoting his music by establishing an online presence. The company and its studio are based in Goshen.
More information about ResQ Records and its music can be found on its Facebook page, "Omogo & the ResQ Ranjazz Family."
Cultural Ventures LCC is owned by Niles Graber Miller, a first-year business major from Goshen, and Hans Weaver, a sophomore business major from New Holland, Pa. The business' latest venture is brewing and bottling Menno Tea, an iced tea recipe that is modeled after a favorite family recipe. The tea is made from all locally grown, organic and fair trade ingredients.
"Menno Tea has a taste that many people associate with home," said Weaver. "So we say that we're not just brewing a tea, we're brewing a culture. This means that we're trying to include a community in this taste, creating memories and representing a culture, which can be Goshen, your home or any community you associate the tea with."
Menno Tea has been sold at Java Junction, Goshen College's student-run coffee shop, but is looking to expand. Follow the company's progress at their website, www.mennotea.com.
Ras Photo Studio is owned by Abi Tsigie, a junior art major from Ethiopia. In addition to digital color photography, the studio specializes in black and white photography and also has an experimental laboratory, collecting and experimenting with old, film-based cameras. Ras Photo Studio is available for weddings, portraits, graduations, fashion photography and a variety of other celebrations.
"I didn't know it then, but Ras Studio started when I was about 13 years old when I discovered my fathers" old Zenith (a 35mm film camera he bought during the ’70s) stashed in storage," said Tsigie. "Shortly after the discovery, I was given the chance to play with the camera, and since then, my passion for images grew continuously!"
Although Tsigie has moved on to using up-to-date digital cameras, his experience with his father's Zenith sparked an interest in experimenting with vintage cameras. Using out-dated technology isn't very popular in a world where new versions of digital cameras are coming out every month, but Tsigie has found that experimenting with older film cameras can add distinct lighting and textural effects that no digital camera can give.
Although Ras Photo Studio is located in Goshen, the studio's customer database is not limited to the Michiana region. It also has customers in Indianapolis, Chicago, and internationally in Ethiopia (to which the studio made two recent trips for a freelancing project). Internationally, Ras Studio is working on opening a branch in Addis Ababa, Ethiopia, in April 2012. There, the studio will include a database for research in photography, a museum for their growing vintage camera collection and gallery space to display local art and introduce local artists to the community.
To view Tsigie's photography, go to www.behance.net/AbiTsigie, or visit Ras Studio's Facebook page.
NGM Designs, owned by Niles Graber Miller, a first-year business major from Goshen, creates advertising space for local businesses on vintage vehicles. Businesses are promised a certain amount of exposure as the van is driven around town and parked in visible locations. Graber Miller began his business a year ago with hand-painted advertisements for 14 local businesses on a 1970 Volkswagen van.
"It's been generating a lot of excitement when people see it," said Graber Miller. 'It definitely draws looks — people turn their heads while they're driving or walking down the sidewalk. That's fun to see, because that's the purpose, getting people to look and check out these businesses."
The business recently purchased a 1970 Volkswagen Beetle, has converted it to run exclusively on electricity and is now selling advertising space on it as well. For more information, visit NGM Designs' website at sites.google.com/site/ngmdesigns/
Entertaining Angels is a music business started by William Frisbie, a sophomore accounting major and business minor from Goshen. Entertaining Angels focuses on assisting positive artists with their recording needs, and provides lighting and sound for a range of events, such as concerts and weddings. The company's studio is located in Goshen. For more information, visit the business's website at www.3ckonline.com.
– By Alysha Landis
Editors: For more information about this release, to arrange an interview or request a photo, contact Goshen College News Bureau Director Jodi H. Beyeler at (574) 535-7572 or jodihb@goshen.edu.
###
Goshen College, established in 1894, is a residential Christian liberal arts college rooted in the Anabaptist-Mennonite tradition. The college's Christ-centered core values – passionate learning, global citizenship, compassionate peacemaking and servant-leadership – prepare students as leaders for the church and world. Recognized for its unique Study-Service Term program, Goshen has earned citations of excellence in Barron's Best Buys in Education, "Colleges of Distinction," "Making a Difference College Guide" and U.S. News & World Report's "America's Best Colleges" edition, which named Goshen a "least debt college." Visit www.goshen.edu.
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Goshen College
1700 S Main St
Goshen, Indiana 46526
USA phone: +1 (574) 535-7569
fax: 535-7660
web: arachnid@goshen.edu
other: pr@goshen.edu
Sunday, June 26, 2011
Bay Business Group
domain names related to Bay Business Group Offers Financial Management For Nonprofit Organizations
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(2011-06-24) Bay Business Group Offers Financial Management For Nonprofit Organizations
Bay Business Group, a premier company providing outsource CPA services, is now offering outsourced solutions for nonprofit organizations.
Falls Church, VA 24 June 2011: Preparing Form 990 isn't a headache anymore. Bay Business Group, a prominent company providing outsourced accounting, is now managing the finances of nonprofit organizations. Not just 990 preparations, the services they provide are monthly bookkeeping, outsourced accounting and tax management. The company will keep the financial data of nonprofits well organized and up to date.
A senior executive of the company said about their services for nonprofit organizations, “Our financial accounting services for nonprofits help them achieve the goals of their organizations by streamlining their bookkeeping, accounting and 990 preparation. They make our society a better place and we keep their accounts more organized. With our accurate and affordable bookkeeping services, nonprofits can use most of their resources for growing their membership, providing member benefits, program services, and other mission-driven activities.”
The company manages the books effectively to utilize the donations and dues in a better way. The commonly used data source about all nonprofit organizations, 990 is prepared with much attention. Its conformity to the federal and state charity officials is mandatory by law. In addition to that, they provide round the clock online access to the accounting information.
“Though most nonprofit organizations are exempt from having to prepare tax filings for the federal government, it is still critical to file an accurate and complete Form 990. Outsourcing their accounting functions to us will get them real-time cash flow information whenever they need it. We prepare your bank account reconciliations, monthly close-outs and review and send you financial and management reports within 15 days of receiving the information from you,” the senior executive further added.
Get the professionals at work and take the load off your shoulders of running an accounts department. They manage your accounts on a daily or monthly basis, as required. Their outsourced accounting provide you cash flow reports, cash receipts journal, check register, balance sheet, reconciled general ledger and much more. The financial reports provided by them are accurate and prepared within the specified time frame.
About Us: About Bay Business Group
Bay Business Group is a prominent company that offers services like outsourced accounting and virtual bookkeeping. Virginia based, this company serves clients from Washington DC and Maryland as well. With years of experience and expertise in areas like QuickBooks setup, cash flow management, budgeting, tax planning and more, Bay Business group implements a methodical process to provide precise and up-to-date documents to their clients.
Contact Info: Contact Details
Bay Business Group
180 South Washington Street, Suite 200
Falls Church, VA 22046
Phone: 703.533.0888
FAX: 703.533.0741
E-mail: info@bay-biz.com
Website: http://www.bay-biz.com/
Additional:
Company: Bay Business Group
Country: United States
Contact: Bay Business Group
Website: http://www.bay-biz.com/
Bus E-Mail: baybiz@rankachiever.com
Phone: 703-533-0888
(2011-06-24) Bay Business Group Offers Financial Management For Nonprofit Organizations
premium brand domain names for sale
find training seminars conferences elearning classes online training
(2011-06-24) Bay Business Group Offers Financial Management For Nonprofit Organizations
Bay Business Group, a premier company providing outsource CPA services, is now offering outsourced solutions for nonprofit organizations.
Falls Church, VA 24 June 2011: Preparing Form 990 isn't a headache anymore. Bay Business Group, a prominent company providing outsourced accounting, is now managing the finances of nonprofit organizations. Not just 990 preparations, the services they provide are monthly bookkeeping, outsourced accounting and tax management. The company will keep the financial data of nonprofits well organized and up to date.
A senior executive of the company said about their services for nonprofit organizations, “Our financial accounting services for nonprofits help them achieve the goals of their organizations by streamlining their bookkeeping, accounting and 990 preparation. They make our society a better place and we keep their accounts more organized. With our accurate and affordable bookkeeping services, nonprofits can use most of their resources for growing their membership, providing member benefits, program services, and other mission-driven activities.”
The company manages the books effectively to utilize the donations and dues in a better way. The commonly used data source about all nonprofit organizations, 990 is prepared with much attention. Its conformity to the federal and state charity officials is mandatory by law. In addition to that, they provide round the clock online access to the accounting information.
“Though most nonprofit organizations are exempt from having to prepare tax filings for the federal government, it is still critical to file an accurate and complete Form 990. Outsourcing their accounting functions to us will get them real-time cash flow information whenever they need it. We prepare your bank account reconciliations, monthly close-outs and review and send you financial and management reports within 15 days of receiving the information from you,” the senior executive further added.
Get the professionals at work and take the load off your shoulders of running an accounts department. They manage your accounts on a daily or monthly basis, as required. Their outsourced accounting provide you cash flow reports, cash receipts journal, check register, balance sheet, reconciled general ledger and much more. The financial reports provided by them are accurate and prepared within the specified time frame.
About Us: About Bay Business Group
Bay Business Group is a prominent company that offers services like outsourced accounting and virtual bookkeeping. Virginia based, this company serves clients from Washington DC and Maryland as well. With years of experience and expertise in areas like QuickBooks setup, cash flow management, budgeting, tax planning and more, Bay Business group implements a methodical process to provide precise and up-to-date documents to their clients.
Contact Info: Contact Details
Bay Business Group
180 South Washington Street, Suite 200
Falls Church, VA 22046
Phone: 703.533.0888
FAX: 703.533.0741
E-mail: info@bay-biz.com
Website: http://www.bay-biz.com/
Additional:
Company: Bay Business Group
Country: United States
Contact: Bay Business Group
Website: http://www.bay-biz.com/
Bus E-Mail: baybiz@rankachiever.com
Phone: 703-533-0888
(2011-06-24) Bay Business Group Offers Financial Management For Nonprofit Organizations
Sunday, June 19, 2011
the National Broadband Network
What does the National Broadband Network hold for small business?
The NBN will reduce costs and open up revenue generating opportunities for small and medium-sized businesses.
Many of today’s most dynamic businesses are the ones that recognised early on the great potential of the web – to generate cost savings, to provide information instantaneously, to deliver greater flexibility to employees and, of course, to open up new markets not just in Australia, but right around the world.
The benefits flow straight to the bottom line. Domestic online retail sales, for instance, are predicted to almost double to $33.3 billion over the next five years.
However there remains a curious hesitance about the web among Australia’s small and medium-sized enterprises. This condition manifests itself in the latest MYOB Business Monitor. According to the survey, two thirds of SMEs don’t have a website at all.
Yet these same companies in the very same survey demonstrate that they are not ignorant of the benefits the web can bring. The vast majority (62 percent) use internet banking. More than half (57 percent) of business owners agreed with the statement “the internet is a critical channel for marketing and promoting our business”. And those companies with a website said they were more likely to report increased revenues than those without.
More trouble than it’s worth?
All of which begs the rather fundamental question: If small businesses recognise the benefits of the web, why aren’t more racing to get online? What is holding them back? The reality is that for many businesses, access to the internet can be more trouble than it’s worth.
Outside the major cities the signal is often slow and the service unreliable, particularly when it comes to uploading information. And even if you’re one of the fortunate ones who is able to access high-speed broadband, that can be an expensive exercise. Not only is access to affordable and reliable broadband a problem, research by Sensis has found that some businesses are concerned about security, a lack of skills and the cost of going online in the first place.
Australia has the fifth most expensive broadband in the OECD and last year we slipped to 18th out of 31 nations for fixed broadband penetration. Just as we’re slipping behind our international peers with an ageing telecommunications infrastructure, within Australia all these different factors are contributing to a widening divide between those who are online and those who are not.
Fortunately the National Broadband Network has been designed to overcome these obstacles. NBN Co is building a network that will deliver a ubiquitous nationwide broadband service right across Australia. The vast majority of premises (93 percent) will receive fibre optic broadband capable of offering speeds of up to one gigabit per second.
But no matter what technology you use to receive the NBN; be it fibre, satellite or fixed wireless, the same basic service of 12 megabits per second will be available to all, regardless of location and at the same wholesale price.
In many parts of the country it will mean an immeasurably better service than many people receive today. For those three percent of remote Australians accessing broadband via satellite, broadband will be up to 12 times faster and deliver up to 20 times the broadband capacity currently available.
Households, schools, hospitals and businesses will purchase their broadband products from retail service providers: telcos, ISPs or maybe even a supermarket or a utility company, all of whom will compete to offer a range of services using the NBN. This competition will inevitably raise awareness and usage across all business sectors and communities.
But it’s not just about faster speeds. The NBN also raises the prospect of new revenue generating opportunities coupled with considerable cost reductions, for instance, by:
lowering travel frequency and duration by using video conferencing;
increasing flexibility for workers allowing high bandwidth home-based access for operations and administration;
reducing the need for bricks and mortar stores in high-cost CBD areas as online B2B and B2C transactions increase in frequency;
providing access to high quality video-based interactive training and professional advice; and
access to cloud computing applications – why buy expensive pieces of accounting software or a hard drive for storing files when you can access programmes and services “stored” on the web?
It will also cut the cost of reaching potential new customers and reduce inventory costs with the ability to access just-in-time delivery. The NBN will also open revenue opportunities through immediate access to new and distant markets with the capacity to showcase products and services in high definition video.
Through an online presence on the NBN, businesses can expand their “opening hours” to 24 hours, seven days a week. The benefits will be felt nationwide but nowhere will they have greater impact than in rural and remote areas.
The British academic Dr Tim Williams and a number of regional development agencies see the NBN as a catalyst to rejuvenate the bush. Fast broadband, they suggest, could help end decades of depopulation and instead spur a repopulation of regional areas and an overall strengthening of society.
I know from my own experience of living in a country town that first rate transport links plus a good high school plus decent health services plus robust broadband connectivity all add up to a sustainable local community. If businesses with an affordable, reliable connection are able to flourish in rural and regional areas, they will be able to compete with their metropolitan counterparts and attract workers seeking a cheaper cost of living away from big cities.
Unlike other technologies available today, the NBN will provide a more reliable service with fast internet speeds that will remain constant no matter the location or the number of people using the network. The reliability of the NBN will mean that many businesses – large and small – will for the first time be able to consider using broadband for services that demand high reliability.
It’s for these reasons that the NBN represents a critical upgrade not just to Australia’s communications infrastructure but the ability of Australian enterprise to thrive and prosper.
- Kevin Brown is Head of Corporate Services at NBN Co Limited.
For more information about what the NBN will mean for your business, see Leighton Jenkins blog.
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Tony Abbott to axe National Broadband Network
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© Copyright DynamicBusiness 2004 - 2011, LoyaltyMedia (ABN 94 100 300 301). No parts of this site can be copied without the explicit permission by the owner.
The NBN will reduce costs and open up revenue generating opportunities for small and medium-sized businesses.
Many of today’s most dynamic businesses are the ones that recognised early on the great potential of the web – to generate cost savings, to provide information instantaneously, to deliver greater flexibility to employees and, of course, to open up new markets not just in Australia, but right around the world.
The benefits flow straight to the bottom line. Domestic online retail sales, for instance, are predicted to almost double to $33.3 billion over the next five years.
However there remains a curious hesitance about the web among Australia’s small and medium-sized enterprises. This condition manifests itself in the latest MYOB Business Monitor. According to the survey, two thirds of SMEs don’t have a website at all.
Yet these same companies in the very same survey demonstrate that they are not ignorant of the benefits the web can bring. The vast majority (62 percent) use internet banking. More than half (57 percent) of business owners agreed with the statement “the internet is a critical channel for marketing and promoting our business”. And those companies with a website said they were more likely to report increased revenues than those without.
More trouble than it’s worth?
All of which begs the rather fundamental question: If small businesses recognise the benefits of the web, why aren’t more racing to get online? What is holding them back? The reality is that for many businesses, access to the internet can be more trouble than it’s worth.
Outside the major cities the signal is often slow and the service unreliable, particularly when it comes to uploading information. And even if you’re one of the fortunate ones who is able to access high-speed broadband, that can be an expensive exercise. Not only is access to affordable and reliable broadband a problem, research by Sensis has found that some businesses are concerned about security, a lack of skills and the cost of going online in the first place.
Australia has the fifth most expensive broadband in the OECD and last year we slipped to 18th out of 31 nations for fixed broadband penetration. Just as we’re slipping behind our international peers with an ageing telecommunications infrastructure, within Australia all these different factors are contributing to a widening divide between those who are online and those who are not.
Fortunately the National Broadband Network has been designed to overcome these obstacles. NBN Co is building a network that will deliver a ubiquitous nationwide broadband service right across Australia. The vast majority of premises (93 percent) will receive fibre optic broadband capable of offering speeds of up to one gigabit per second.
But no matter what technology you use to receive the NBN; be it fibre, satellite or fixed wireless, the same basic service of 12 megabits per second will be available to all, regardless of location and at the same wholesale price.
In many parts of the country it will mean an immeasurably better service than many people receive today. For those three percent of remote Australians accessing broadband via satellite, broadband will be up to 12 times faster and deliver up to 20 times the broadband capacity currently available.
Households, schools, hospitals and businesses will purchase their broadband products from retail service providers: telcos, ISPs or maybe even a supermarket or a utility company, all of whom will compete to offer a range of services using the NBN. This competition will inevitably raise awareness and usage across all business sectors and communities.
But it’s not just about faster speeds. The NBN also raises the prospect of new revenue generating opportunities coupled with considerable cost reductions, for instance, by:
lowering travel frequency and duration by using video conferencing;
increasing flexibility for workers allowing high bandwidth home-based access for operations and administration;
reducing the need for bricks and mortar stores in high-cost CBD areas as online B2B and B2C transactions increase in frequency;
providing access to high quality video-based interactive training and professional advice; and
access to cloud computing applications – why buy expensive pieces of accounting software or a hard drive for storing files when you can access programmes and services “stored” on the web?
It will also cut the cost of reaching potential new customers and reduce inventory costs with the ability to access just-in-time delivery. The NBN will also open revenue opportunities through immediate access to new and distant markets with the capacity to showcase products and services in high definition video.
Through an online presence on the NBN, businesses can expand their “opening hours” to 24 hours, seven days a week. The benefits will be felt nationwide but nowhere will they have greater impact than in rural and remote areas.
The British academic Dr Tim Williams and a number of regional development agencies see the NBN as a catalyst to rejuvenate the bush. Fast broadband, they suggest, could help end decades of depopulation and instead spur a repopulation of regional areas and an overall strengthening of society.
I know from my own experience of living in a country town that first rate transport links plus a good high school plus decent health services plus robust broadband connectivity all add up to a sustainable local community. If businesses with an affordable, reliable connection are able to flourish in rural and regional areas, they will be able to compete with their metropolitan counterparts and attract workers seeking a cheaper cost of living away from big cities.
Unlike other technologies available today, the NBN will provide a more reliable service with fast internet speeds that will remain constant no matter the location or the number of people using the network. The reliability of the NBN will mean that many businesses – large and small – will for the first time be able to consider using broadband for services that demand high reliability.
It’s for these reasons that the NBN represents a critical upgrade not just to Australia’s communications infrastructure but the ability of Australian enterprise to thrive and prosper.
- Kevin Brown is Head of Corporate Services at NBN Co Limited.
For more information about what the NBN will mean for your business, see Leighton Jenkins blog.
Share article with the community
posterous
stumble
Got something to say? Join the small business forum here at DynamicBusiness.com.au.
Subscribe to DynamicBusiness.com.au
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Related Articles
Ai Group backs National Broadband Network: Conroy
National Broadband Network: Implications for Business
What does the National Broadband Network mean for Australian businesses?
Consumers back Government’s national broadband network
Tony Abbott to axe National Broadband Network
Tags:
News, Technology, australian broadband, Broadband, National Broadband Network, NBN, NBN Co
© Copyright DynamicBusiness 2004 - 2011, LoyaltyMedia (ABN 94 100 300 301). No parts of this site can be copied without the explicit permission by the owner.
Sunday, May 22, 2011
Naked to lead Sony's agency roster
Sony Australia has appointed Simon Hovell head of brand marketing and handed Naked Communications an enlarged role on its agency roster.
Naked has been made lead agency by Hovell, who was previously brand marketing manager. He replaces group manager of brand marketing Vanessa Hamilton, who departed the company earlier in the year.
Naked previously handled experiential and activations work for Sony, in partnership with fellow Photon Group agency C4 Communications.
Sony has been undertaking an agency review, which was announced earlier in the year. Sony said it will not be dropping any roster agencies, which include Euro RSCG, Saatchi & Saatchi, Starcom MediaVest, Iris and Hausmann Communications.
Hovell said: "The appointment of Naked as our lead agency, to develop strategy across all of Sony’s electronics business, demonstrates the importance of focusing on customers in this category. Naked's speciality, of behavioural change, will become core to how we bring campaigns to market in Australia."
Naked managing partner Mike Wilson said: "Sony is evolving as a company, from an electronics-focused organisation to a broader network services and entertainment company. This is an exciting challenge for us to lead this strategy and support the focus on changing customer behaviour, primarily through online mediums and directly at the retail shopfront."
Meanwhile, Sony has appointed its national customer care manager Tim Simons to the newly created role of customer insight and experience manager, within the brand marketing team. He reports to Hovell.
The brand is still searching for a general manager of consumer marketing to oversee both the brand marketing and the product marketing departments, following the departure of Toby Barbour, as revealed by AdNews.
Yaffa Publishing Group
17-21 Bellevue Street
Surry Hills NSW 2010
Australia
Ph: 02 9281 2333
Fax: 02 9281 2750
Email: info@yaffa.com.au
Web: www.yaffa.com.au
AdNews.com.au
AustralianCreative.com.au
PhotoImagingNews.com.au
Digital Photography + Design
Daemon Digital Agency - Serious Internet Development
Naked has been made lead agency by Hovell, who was previously brand marketing manager. He replaces group manager of brand marketing Vanessa Hamilton, who departed the company earlier in the year.
Naked previously handled experiential and activations work for Sony, in partnership with fellow Photon Group agency C4 Communications.
Sony has been undertaking an agency review, which was announced earlier in the year. Sony said it will not be dropping any roster agencies, which include Euro RSCG, Saatchi & Saatchi, Starcom MediaVest, Iris and Hausmann Communications.
Hovell said: "The appointment of Naked as our lead agency, to develop strategy across all of Sony’s electronics business, demonstrates the importance of focusing on customers in this category. Naked's speciality, of behavioural change, will become core to how we bring campaigns to market in Australia."
Naked managing partner Mike Wilson said: "Sony is evolving as a company, from an electronics-focused organisation to a broader network services and entertainment company. This is an exciting challenge for us to lead this strategy and support the focus on changing customer behaviour, primarily through online mediums and directly at the retail shopfront."
Meanwhile, Sony has appointed its national customer care manager Tim Simons to the newly created role of customer insight and experience manager, within the brand marketing team. He reports to Hovell.
The brand is still searching for a general manager of consumer marketing to oversee both the brand marketing and the product marketing departments, following the departure of Toby Barbour, as revealed by AdNews.
Yaffa Publishing Group
17-21 Bellevue Street
Surry Hills NSW 2010
Australia
Ph: 02 9281 2333
Fax: 02 9281 2750
Email: info@yaffa.com.au
Web: www.yaffa.com.au
AdNews.com.au
AustralianCreative.com.au
PhotoImagingNews.com.au
Digital Photography + Design
Daemon Digital Agency - Serious Internet Development
Success: Social media help reach the world
Next Article: Mary Holm: Trimmed KiwiSaver still best bet
Facebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.
Wendy Maddocks-Jennings is aiming to use only New Zealand-grown plants in her range of skincare products. Photo / Mark Mitchell
Expand
Wendy Maddocks-Jennings is aiming to use only New Zealand-grown plants in her range of skincare products. Photo / Mark Mitchell
Two years ago, former nurse Wendy Maddocks-Jennings would have told you that Twitter and Facebook were just amusing distractions for teenagers.
Now the small-business owner relies on social media to promote her natural skincare products to the world.
Sales for her Palmerston North-based company, MJ Health, are up 25 per cent on this time last year, thanks to her regular tweeting, blogging and Facebook updates.
Maddocks-Jennings exports most of her completely plant-based products to beauty salons and spas in Britain, Hong Kong, Singapore and Malaysia. She says adapting to social media has allowed her to find customers who would otherwise have been out of reach.
Twitter, Facebook and blogging are a more cost-effective way for a small business to really target specific groups of customers than traditional print advertising, she says.
The main cost in using social media is time, says Maddocks-Jennings, who estimates she spends 10 or so hours a week tweeting, updating her blog, responding to comments and posting videos on YouTube. She hires a contractor for media research and the advanced technical stuff.
MJ Health makes its plant-based skincare products under the Dr Wendy's brand. Another range, Earth's Gift, is mainly sold on Trade Me but uses some non-plant-based ingredients.
Maddocks-Jennings first recognised social media as a great way to promote brand awareness for her fledgling business after attending a social media marketing course run by New Zealand Trade & Enterprise and the natural products industry body, New Zealand Natural Products.
During the course she discovered she was the only one of about 20 who had a Facebook page - and she'd only set that up to keep in touch with a friend's plans for a school reunion.
The number of Kiwi businesses using social media has been a trickle rather than a flow. In March, the annual MYOB Business Monitor showed only 14 per cent of the 1000-odd Kiwi smaller businesses that were surveyed used Twitter, Facebook, MySpace or YouTube to promote their business. Similarly, just 12 per cent of all business owners wrote online newsletters or blogs to promote their business to existing and prospective customers.
Maddocks-Jennings says the trick when tweeting, blogging and posting is to keep things conversational, and to engage with and inform people rather than do the hard sell.
"It's definitely not about bombarding people with information. For example, I contribute to conversations in chat rooms where I'm not necessarily saying, 'try my products', but I might be informing people about the ingredients that I use."
She shares links to various industry-related blogs, news and events, and comments on industry-related news.
This doesn't just raise brand awareness, but also shows that the company "has a wider consideration than just the business side of things".
There is some direct promotion. Maddocks-Jennings has a small budget for Facebook ads, and offers products as giveaways at certain events.
Despite quickly getting up to speed with the technology, Maddocks-Jennings recognised she needed help with some of the more technical and time-consuming stuff.
She also needed to effectively research and communicate with her most lucrative markets: Hong Kong and Singapore. She hired a Mandarin and Cantonese-speaking intern to surf the net for product reviews and comments, and to do the more advanced technical things such as write html code.
Maddocks-Jennings, 45, had always had an interest in natural products, and had mulled the idea of starting her own business for years.
While nursing she had developed some serious allergies to hand cleaning products and latex. She found a teaching job at a local polytechnic and opened a small aromatherapy clinic.
When an opportunity for voluntary redundancy came up, she knew it was now or never for her business idea.
She set up the company in 2006 after studying for a doctorate in health science at Australia's Charles Sturt University. She spent 18 months developing a product range under her Dr Wendy's brand, and door-knocked pharmacies, beauty salons and health food shops around the North Island. She found it tough going: the recession was starting to bite and businesses were reluctant to take on a new product.
On the advice of a business mentor she narrowed her market focus to women over 30 and targeted only beauty salons, spas and therapists.
Knowing an export market would provide a bigger pool of customers, she successfully launched the product through distributors in Britain, and turned to Asia via Hong Kong, a common entry point to the Asian market because of its location, market size and because English is spoken.
She ignored Australia, having been advised there were already a lot of local brands with a loyal following.
Now Singapore, Hong Kong, Malaysia and Britain make up 80 per cent of her market and the rest is sold in New Zealand. Maddocks-Jennings aims to further develop the local market with a new range of salon-only products, and will tackle the Korean market this year.
All MJ Health's products are manufactured in Palmerston North. To cut costs Maddocks-Jennings hires a local commercial kitchen and a handful of staff only when an order comes in.
Being small allows her the flexibility to customise her range, which is important to her Asian market, where customers have different skin types.
The Dr Wendy's brand which sells in Asia is altered slightly to suit not only the local skin type but also to ensure the product's longevity in the humid climate.
Maddocks-Jennings aims to use all New Zealand plants in her products; right now she's at about 70 per cent.
She's also 80 per cent toward her goal of being completely organic.
The natural products industry in New Zealand is thriving: industry body, Natural Products NZ, estimates it is worth about $1 billion annually.
By Christine Nikiel | Email Christine
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YouKNOWItsTheTruth (New Zealand)
11:26AM Monday, 23 May 2011
I opened my facebook accont over 4 years ago, which I reckon made me one of the first (hundred thousand) people in this country to get one. In that entire time, I have never clicked on an advert, despite being bombarded with dozens of them each time I log on. Total waste of time and money if you ask me.
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Facebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.
Wendy Maddocks-Jennings is aiming to use only New Zealand-grown plants in her range of skincare products. Photo / Mark Mitchell
Expand
Wendy Maddocks-Jennings is aiming to use only New Zealand-grown plants in her range of skincare products. Photo / Mark Mitchell
Two years ago, former nurse Wendy Maddocks-Jennings would have told you that Twitter and Facebook were just amusing distractions for teenagers.
Now the small-business owner relies on social media to promote her natural skincare products to the world.
Sales for her Palmerston North-based company, MJ Health, are up 25 per cent on this time last year, thanks to her regular tweeting, blogging and Facebook updates.
Maddocks-Jennings exports most of her completely plant-based products to beauty salons and spas in Britain, Hong Kong, Singapore and Malaysia. She says adapting to social media has allowed her to find customers who would otherwise have been out of reach.
Twitter, Facebook and blogging are a more cost-effective way for a small business to really target specific groups of customers than traditional print advertising, she says.
The main cost in using social media is time, says Maddocks-Jennings, who estimates she spends 10 or so hours a week tweeting, updating her blog, responding to comments and posting videos on YouTube. She hires a contractor for media research and the advanced technical stuff.
MJ Health makes its plant-based skincare products under the Dr Wendy's brand. Another range, Earth's Gift, is mainly sold on Trade Me but uses some non-plant-based ingredients.
Maddocks-Jennings first recognised social media as a great way to promote brand awareness for her fledgling business after attending a social media marketing course run by New Zealand Trade & Enterprise and the natural products industry body, New Zealand Natural Products.
During the course she discovered she was the only one of about 20 who had a Facebook page - and she'd only set that up to keep in touch with a friend's plans for a school reunion.
The number of Kiwi businesses using social media has been a trickle rather than a flow. In March, the annual MYOB Business Monitor showed only 14 per cent of the 1000-odd Kiwi smaller businesses that were surveyed used Twitter, Facebook, MySpace or YouTube to promote their business. Similarly, just 12 per cent of all business owners wrote online newsletters or blogs to promote their business to existing and prospective customers.
Maddocks-Jennings says the trick when tweeting, blogging and posting is to keep things conversational, and to engage with and inform people rather than do the hard sell.
"It's definitely not about bombarding people with information. For example, I contribute to conversations in chat rooms where I'm not necessarily saying, 'try my products', but I might be informing people about the ingredients that I use."
She shares links to various industry-related blogs, news and events, and comments on industry-related news.
This doesn't just raise brand awareness, but also shows that the company "has a wider consideration than just the business side of things".
There is some direct promotion. Maddocks-Jennings has a small budget for Facebook ads, and offers products as giveaways at certain events.
Despite quickly getting up to speed with the technology, Maddocks-Jennings recognised she needed help with some of the more technical and time-consuming stuff.
She also needed to effectively research and communicate with her most lucrative markets: Hong Kong and Singapore. She hired a Mandarin and Cantonese-speaking intern to surf the net for product reviews and comments, and to do the more advanced technical things such as write html code.
Maddocks-Jennings, 45, had always had an interest in natural products, and had mulled the idea of starting her own business for years.
While nursing she had developed some serious allergies to hand cleaning products and latex. She found a teaching job at a local polytechnic and opened a small aromatherapy clinic.
When an opportunity for voluntary redundancy came up, she knew it was now or never for her business idea.
She set up the company in 2006 after studying for a doctorate in health science at Australia's Charles Sturt University. She spent 18 months developing a product range under her Dr Wendy's brand, and door-knocked pharmacies, beauty salons and health food shops around the North Island. She found it tough going: the recession was starting to bite and businesses were reluctant to take on a new product.
On the advice of a business mentor she narrowed her market focus to women over 30 and targeted only beauty salons, spas and therapists.
Knowing an export market would provide a bigger pool of customers, she successfully launched the product through distributors in Britain, and turned to Asia via Hong Kong, a common entry point to the Asian market because of its location, market size and because English is spoken.
She ignored Australia, having been advised there were already a lot of local brands with a loyal following.
Now Singapore, Hong Kong, Malaysia and Britain make up 80 per cent of her market and the rest is sold in New Zealand. Maddocks-Jennings aims to further develop the local market with a new range of salon-only products, and will tackle the Korean market this year.
All MJ Health's products are manufactured in Palmerston North. To cut costs Maddocks-Jennings hires a local commercial kitchen and a handful of staff only when an order comes in.
Being small allows her the flexibility to customise her range, which is important to her Asian market, where customers have different skin types.
The Dr Wendy's brand which sells in Asia is altered slightly to suit not only the local skin type but also to ensure the product's longevity in the humid climate.
Maddocks-Jennings aims to use all New Zealand plants in her products; right now she's at about 70 per cent.
She's also 80 per cent toward her goal of being completely organic.
The natural products industry in New Zealand is thriving: industry body, Natural Products NZ, estimates it is worth about $1 billion annually.
By Christine Nikiel | Email Christine
1.
1
comments
* Go to latest
* |
* Add
2.
YouKNOWItsTheTruth (New Zealand)
11:26AM Monday, 23 May 2011
I opened my facebook accont over 4 years ago, which I reckon made me one of the first (hundred thousand) people in this country to get one. In that entire time, I have never clicked on an advert, despite being bombarded with dozens of them each time I log on. Total waste of time and money if you ask me.
* Privacy Policy
* Terms of Use
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* Copyright 2011, APN Holdings NZ Limited
Assembled by: (static) on akl_n2 at 23 May 2011 16:10:27 Processing Time: 59ms
Tuesday, February 22, 2011
the Million Dollar Minute
Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) [Paperback]
Tom Logan
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Product Description
While television commercials often elicit groans from the viewer, they mean work for actors and can be the bread-and-butter backbone of an actor's career, providing a safety net of income while he or she climbs the ladder to greater success. And for those actors who achieve face-to-product recognition, commercial work can provide handsome residuals for years to come. While many books on the market include some information on commercial work, Acting in the Million Dollar Minute deals exclusively with the art and business of acting in commercials. Here the "art" is narrow: script terminology and procedure, commercial dialogue, camera staging, working the product, sample commercial scripts, and detailed analysis of how a commercial is actually shot; while the "business" side, reflecting the general industry, broadens to include training, photos, the resume, unions, actor-agency contracts, the interview, the screen test, callbacks, pay and working conditions, and a complete list of SAG and AFTRA offices. In this revised and updated edition, this book provides direction on how to: Decipher the meaning behind the commercial script; Begin and end every commercial performance; Get the auditioners' attention immediately when the camera begins rolling; Compel the auditioners, with the sheer force of your performance, to actually watch your playback tape; Take the camera from another actor (i.e. upstaging); Give the director a performance that makes his or her job easier in the editing room.
Product Details
* Paperback: 246 pages
* Publisher: Limelight Editions; illustrated edition edition (May 1, 2005)
* Language: English
* ISBN-10: 0879103078
* ISBN-13: 978-0879103071
* Product Dimensions: 9 x 6.1 x 0.7 inches
* Shipping Weight: 1 pounds (View shipping rates and policies)
* Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
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* Amazon Bestsellers Rank: #319,537 in Books (See Top 100 in Books)
o #69 in Books > Entertainment > Television > Reference
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5.0 out of 5 stars The best book I've read for aspiring commercial actors., March 5, 1999
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This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials (Paperback)
This is an extremely helpful book for anyone who is interested in acting in commercials. It tells you how to get into the business, and how to succeed. I read this 10 years ago, along with Mr. Logan's other book, "How to Act and Eat at the Same Time", and parlayed the information into a successful career in commercials. I have reccomended this book to many aspiring actors, and have given it to others.
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5.0 out of 5 stars I found this book to be GREAT, May 14, 2008
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Michael Blinderman "Obsessive Acting Student" (Phoenix) - See all my reviews
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This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) (Paperback)
As an acting coach, I found this book to be informative,down to earth and a wonderful resource to enhance my classes.I bought about a dozen books as required reading for my students.
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5.0 out of 5 stars Full of information that isnt exposed elsewhere, October 11, 2007
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This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) (Paperback)
The Book is wonderful. Mr. Logan is quite the character. His information is vital for us actors who want to land the job the first time. I highly recommend this book and his other one. This book was madatory for us to read in my acting school and I am glad I did.
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5.0 out of 5 stars Sensational, practical, funny and well done!
This is one of those rare books I had to read cover to cover ... Tom's insights from the director's chair on how to be a successful commercial actor are well-delivered. Read more
Published on April 27, 2006 by Kenneth Calhoun
5.0 out of 5 stars An excellent insider's guide
Tom Logan's Acting In The Million Dollar Minute: The Art Of Acting In Television Commercials presents the screen writer/director's experiences with commercial acting. Read more
Published on August 8, 2005 by Midwest Book Review
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When I'm speaking at a university or acting school out in the hinterlands, the question I'm asked most often is something to the effect of, "Tom, I realize that it's gonna take me a few months or so to get my own television series, so I wanted to know if it would be bad for my career to do some acting in commercials part-time." Read the first page
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* Annie Hall by Woody Allen on page 139
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Acting in the Million Dollar Minute: The Art … (Paperback)
by Tom Logan
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Customers buy this book with How to Act and Eat at the Same Time: The Sequel: The Do's and Don'ts of Landing a Professional Acting Job (Limelight) by Tom Logan Paperback $10.52
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* This item: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) by Tom Logan Paperback
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Product Description
While television commercials often elicit groans from the viewer, they mean work for actors and can be the bread-and-butter backbone of an actor's career, providing a safety net of income while he or she climbs the ladder to greater success. And for those actors who achieve face-to-product recognition, commercial work can provide handsome residuals for years to come. While many books on the market include some information on commercial work, Acting in the Million Dollar Minute deals exclusively with the art and business of acting in commercials. Here the "art" is narrow: script terminology and procedure, commercial dialogue, camera staging, working the product, sample commercial scripts, and detailed analysis of how a commercial is actually shot; while the "business" side, reflecting the general industry, broadens to include training, photos, the resume, unions, actor-agency contracts, the interview, the screen test, callbacks, pay and working conditions, and a complete list of SAG and AFTRA offices. In this revised and updated edition, this book provides direction on how to: Decipher the meaning behind the commercial script; Begin and end every commercial performance; Get the auditioners' attention immediately when the camera begins rolling; Compel the auditioners, with the sheer force of your performance, to actually watch your playback tape; Take the camera from another actor (i.e. upstaging); Give the director a performance that makes his or her job easier in the editing room.
Product Details
* Paperback: 246 pages
* Publisher: Limelight Editions; illustrated edition edition (May 1, 2005)
* Language: English
* ISBN-10: 0879103078
* ISBN-13: 978-0879103071
* Product Dimensions: 9 x 6.1 x 0.7 inches
* Shipping Weight: 1 pounds (View shipping rates and policies)
* Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
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* Amazon Bestsellers Rank: #319,537 in Books (See Top 100 in Books)
o #69 in Books > Entertainment > Television > Reference
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6 of 7 people found the following review helpful:
5.0 out of 5 stars The best book I've read for aspiring commercial actors., March 5, 1999
By A Customer
This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials (Paperback)
This is an extremely helpful book for anyone who is interested in acting in commercials. It tells you how to get into the business, and how to succeed. I read this 10 years ago, along with Mr. Logan's other book, "How to Act and Eat at the Same Time", and parlayed the information into a successful career in commercials. I have reccomended this book to many aspiring actors, and have given it to others.
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5.0 out of 5 stars I found this book to be GREAT, May 14, 2008
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Michael Blinderman "Obsessive Acting Student" (Phoenix) - See all my reviews
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This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) (Paperback)
As an acting coach, I found this book to be informative,down to earth and a wonderful resource to enhance my classes.I bought about a dozen books as required reading for my students.
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5.0 out of 5 stars Full of information that isnt exposed elsewhere, October 11, 2007
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Dale Arnold "lover of food" (Hawaii) - See all my reviews
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This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) (Paperback)
The Book is wonderful. Mr. Logan is quite the character. His information is vital for us actors who want to land the job the first time. I highly recommend this book and his other one. This book was madatory for us to read in my acting school and I am glad I did.
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5.0 out of 5 stars Sensational, practical, funny and well done!
This is one of those rare books I had to read cover to cover ... Tom's insights from the director's chair on how to be a successful commercial actor are well-delivered. Read more
Published on April 27, 2006 by Kenneth Calhoun
5.0 out of 5 stars An excellent insider's guide
Tom Logan's Acting In The Million Dollar Minute: The Art Of Acting In Television Commercials presents the screen writer/director's experiences with commercial acting. Read more
Published on August 8, 2005 by Midwest Book Review
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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When I'm speaking at a university or acting school out in the hinterlands, the question I'm asked most often is something to the effect of, "Tom, I realize that it's gonna take me a few months or so to get my own television series, so I wanted to know if it would be bad for my career to do some acting in commercials part-time." Read the first page
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New York, Los Angeles, Burger Heaven, The Sequel, United States, Complaint Number, Universal Studios, Howe Agency
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This book cites 2 books:
* King Lear (The New Folger Library Shakespeare) by William Shakespeare on page 45
* Annie Hall by Woody Allen on page 139
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Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight)
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Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) by Tom Logan Paperback 5.0 out of 5 stars (5)
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How to Audition for TV Commercials: From the Ad Agency Point of View
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How to Audition for TV Commercials: From the Ad Agency Point of View by W. Jenkins Paperback 5.0 out of 5 stars (7)
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Peluang Usaha: Bisnis Percetakan dan Desain dengan Modal NOL
Peluang Usaha: Bisnis Percetakan dan Desain dengan Modal NOL
04 Juli 2009 | Dibaca : 23360 kali | 0 Komentar | Kategori: Percetakan, Periklanan dan Penerbitan
Memulai bisnis desain dan percetakan tidak sesulit yang diduga oleh banyak orang. Bisnis ini lebih bersifat jasa daripada produksi, kecuali Anda memulainya dengan membeli mesin cetak sendiri.
Modal awal yang dibutuhkan untuk menjadi pengusaha desain dan percetakan adalah relasi, ketekunan dan keseriusan, management waktu, dan pelayanan pelanggan. Anda dapat memulai bisnis ini dengan modal uang Nol, cukup memanfaatkan asset yang Anda miliki, seperti sepeda motor, komputer dan handphone.
Langkah-langkah yang dibutuhkan untuk memulai usaha ini adalah:
1. Mencari supplier kertas, seperti toko kertas, minta katalog contoh kertas beserta harga-harganya.
2. Mencari perusahaan percetakan yang menerima jasa makloon (menerima ongkos cetak), tanyakan berapa tarif cetak perwarna, atau per proyek, mintalah informasi sedetail-detailnya tentang proses cetak, dan hal-hal yang mempengaruhi harga dan kualitas.
3. Mencari supplier pra cetak, seperti film separasi warna dan pembuatan plat cetak, pelajari tarif2 nya, dan spesifikasi file komputer yang dapat mereka terima, apakah mereka bisa menerima file output dari CorelDraw, Adobe Ilustrator, Freehand, dll, Pelajari juga tarif-tarifnya.
4. Mencari perusahaan jasa desain, yang menerima order desain atau setting layout, kecuali Anda memiliki skill desain dan layout serta memiliki perangkat komputer dan printer sendiri.
5. Beli buku-buku desain, contoh-contoh desain brosur, logo, dll, sebagai ilustrasi buat calon pelanggan, sehingga mereka bisa menemukan style yang mereka inginkan, untuk kemudian kita kembangkan sendiri sesuai harapan pelanggan.
6. Belajarlah berhitung harga cetak seteliti mungkin sehingga harga jual bisa sangat bersaing.
Proses Kerja bisnis ini:
1. Pelanggan menceritakan kebutuhannya, harapannya dan spesifikasi benda cetaknya.
2. Anda membuat draft desain awal, mintakan persetujuan pelanggan, umumnya pelanggan meminta beberapa alternatif sehingga mereka dapat memilih.
3. Setelah draft desain awal disetujui, kembangkan desain tersebut sehingga layak untuk diproduksi, gunakan file-file foto yang resolusi tinggi (high resolution), convert file foto menjadi CMYK, sebab secara default file-file foto menggunakan format RGB, sehingga akan bermasalah jika langsung di proses pembuatan film jika tidak dikonversi ke format CMYK terlebih dahulu.
4. Print final desain untuk mendapat persetujuan pelanggan, pastikan tidak ada kesalahan pengetikan dan gambar, pastikan pelanggan menandatangani proof desain tersebut, hal ini diperlukan jika terjadi komplain dari pelanggan dikemudian hari.
5. Copy file desain menggunakan flash disk, kirim kepada perusahaan percetakan (jika mereka memiliki semua prangkat pra cetaknya), atau kirim kepada peruasahaan pra cetak, separasi film warna dan plat.
6. Beli kertas sesuai spesifikasi yang diminta pelanggan, minta kepada toko kertas untuk memotong kertas sesuai dengan final output yang diinginkan ditambah margin untuk percetakan (area kosong minimal yang dibutuhkan untuk proses cetak, koordinasikan kepada perusahaan percetakan tentang hal ini, setiap mesin memiliki spesifikasi yang berbeda).
7. Bawa kertas yang sudah Anda beli beserta film separasi warna dan plat cetak kepada percetakan, buat tanda terima dan perintah kerja, termasuk masalah harga dan janji tanggal penyelesainnya.
8. Umumnya perusahaan percetakan akan langsung memotong cetakan sesuai ukuran finalnya, dan umumnya juga memiliki fasilitas finishing seperti vernish, laminasi, lipat, dan jilid, jika mereka tidak memilikinya, maka bawa output cetak tersebut kepada perusahaan finishing.
Cara Pemasaran:
1. Buat kartu nama yang berkualitas dengan desain yang menarik.
2. Tentukan nilai tambah Anda, positioining Anda, apakah Anda menonjol diharga jual yang murah? apakah kualitas desain yang baik? apakah ketepatan waktu? atau hal-hal lain yang menjadi nilai tambah dan membuat Anda berbeda dari pesaing-pesaing lainnya. Lakukan survey kepada perusahaan2 sejenis, apakah yang mereka berikan kepada pelanggan, apa kelemahan mereka, dsb...
3. Manfaatkan kenalan-kenalan Anda untuk menjadi pelanggan pertama Anda.
4. Minta referensi dari pelanggan2 pertama Anda agar mengenalkannya kepada teman2 mereka.
5. Buat brosur sederhana, namun menarik dan unik yang dapat digunakan untuk promosi saat ada event2 tertentu, dimana Anda dapat membagikan brosur2 tersebut kepada mereka yang menurut Anda prospektif.
6. Buat website informasi perusahaan Anda, dengan menampilkan kelebihan2 yang dimiliki. Website tidak harus berbayar, manfaatkan saja blog gratisan seperti wordpress, dsb... banyak theme/template desain yang menarik yang dapat meningkatkan image perusahaan Anda.
7. Lakukan pemasaran terencana, buat daftar prospek yang paling sesuai dengan kelebihan Anda. Kirim surat perkenalan, baik melalui pos atau email dan fax.
8. Jika ada pelanggan yang terlalu menuntut discount, jika ditolak maka Anda kehilangan order, namun jika diterima maka akan menurunkan image Anda menjadi murahan, maka solusinya adalah dengan beriklan diproduk cetakan tersebut, dengan menulis nama perusahaan dan logo di benda cetak tersebut, banyak pelanggan yang akan senang dengan solusi ini. Anda tidak terlalu rugi, margin memang tipis tapi Anda berkesempatan berpromosi kepada banyak orang.
9. Banyak lagi cara-cara pemasaran yang bisa dilakukan, seperti merekrut sales baik digaji tetap maupun freelance, semakin banyak yang Anda rekrut semakin besar peluang Anda mendapat proyek, karena mereka akan termotivasi dengan komisi yang Anda berikan.
10. Yang terpenting adalah MEREK, kembangkan merek yang menarik, mudah diingat dan sesuai dengan konsep bisnis Anda. Karena relasi merek dengan konsep bisnis Anda sangat penting. Percetakan yang murah = Percetakan Cerah, Percetakan yang Desainnya Unik = Pernik, dst... Konsumen harus bisa menghubungkan merek Anda dengan konsep bisnis Anda. Fokus adalah kuncinya!
Modal
1. Jika melihat proses diatas, maka tidak diperlukan modal besar untuk usaha ini, malah bisa modal NOL, dengan memulainya sebagai makelar, mencari proyek sendiri, membawanya kepada perusahaan desain, membawa hasilnya kepada percetakan, dst...
2. Kendaraan memang sangat diperlukan untuk mobilitas tinggi, karena Anda harus ketempat pelanggan, membeli kertas, membawanya ke percetakan, dsb... namun sepeda motor sudah mencukupi. Kalau jumlah barang banyak, biasanya percetakan tempat kita mencetak akan bersedia membantu mengirimkan barang menggunakan mobil milik mereka kepada alamat pengiriman yang diminta pelanggan kita.
3. Kalau Anda memiliki kemampuan desain yang baik, maka sebuah komputer dan printer laser sudah mencukupi untuk memulai usaha. Kalau tidak mempunyai printer maka bisa mencetaknya di warnet dan perusahaan jasa printing digital yang sekarang banyak tersedia.
4. Tempat, tidak selalu menjadi syarat mutlak, gunakan rumah atau tempat tinggal Anda sebagai alamat, atau bekerjasama dengan teman yang memiliki lokasi yang cukup strategis, atau menyewa ruko kecil sebagai kantor.
Kunci Sukses
1. Jeli memilih supplier dan percetakan yang berkualitas, harga bersaing dan tepat waktu dalam pengerjaan.
2. Desain-desain yang dihasilkan memiliki konsep, tidak asal artistik, namun memiliki konsep yang sesuai dengan konsep pemasaran/produk pelanggan.
3. Pelayanan pelanggan, ini benar-benar mutlak, lakukan pendekatan personal kepada pelanggan, bicarakan masalah-masalah pribadi, sehingga mereka akrab dan nyaman berbisnis dengan Anda.
4. Tepati Janji, tepat waktu! jangan banyak janji tapi tidak ada bukti, lebih baik berjanji sedikit tapi memberikan lebih, daripada berjanji lebih tapi memberikan kurang. Jangan over promise!
Penutup
Persaingan bisnis percetakan dan desain sudah sangat banyak, namun jangan khawatir, rezeki Anda Allah Ta'ala yang menentukan, Anda hanya diperintahkan untuk berusaha dengan memperbaiki mata pencaharian dan bertakwa, agar rezeki turun.
Perbaiki cara berbisnis dengan menemukan konsep yang tepat, unik dan tidak banyak dilakukan orang. Pilih positioning yang tepat, jangan asal terima proyek, kembangkan merek dan fokus bisnis yang kuat pada satu konsep saja, bangun merek dengan sungguh-sungguh, sehingga tercipta image positif dari merek tersebut.
Demikian sharing peluang bisnis ini, semoga bermanfaat.
Wassalamualaikum
***
Penulis: Fadil Fuad Basymeleh
(Penulis adalah praktisi dunia percetakan, desain dan advertising sejak tahun 1992)
Artikel www.pengusahamuslim.com
Customer Services KPMI
contact
* +6285664400941
* cs@kpmi.or.id
04 Juli 2009 | Dibaca : 23360 kali | 0 Komentar | Kategori: Percetakan, Periklanan dan Penerbitan
Memulai bisnis desain dan percetakan tidak sesulit yang diduga oleh banyak orang. Bisnis ini lebih bersifat jasa daripada produksi, kecuali Anda memulainya dengan membeli mesin cetak sendiri.
Modal awal yang dibutuhkan untuk menjadi pengusaha desain dan percetakan adalah relasi, ketekunan dan keseriusan, management waktu, dan pelayanan pelanggan. Anda dapat memulai bisnis ini dengan modal uang Nol, cukup memanfaatkan asset yang Anda miliki, seperti sepeda motor, komputer dan handphone.
Langkah-langkah yang dibutuhkan untuk memulai usaha ini adalah:
1. Mencari supplier kertas, seperti toko kertas, minta katalog contoh kertas beserta harga-harganya.
2. Mencari perusahaan percetakan yang menerima jasa makloon (menerima ongkos cetak), tanyakan berapa tarif cetak perwarna, atau per proyek, mintalah informasi sedetail-detailnya tentang proses cetak, dan hal-hal yang mempengaruhi harga dan kualitas.
3. Mencari supplier pra cetak, seperti film separasi warna dan pembuatan plat cetak, pelajari tarif2 nya, dan spesifikasi file komputer yang dapat mereka terima, apakah mereka bisa menerima file output dari CorelDraw, Adobe Ilustrator, Freehand, dll, Pelajari juga tarif-tarifnya.
4. Mencari perusahaan jasa desain, yang menerima order desain atau setting layout, kecuali Anda memiliki skill desain dan layout serta memiliki perangkat komputer dan printer sendiri.
5. Beli buku-buku desain, contoh-contoh desain brosur, logo, dll, sebagai ilustrasi buat calon pelanggan, sehingga mereka bisa menemukan style yang mereka inginkan, untuk kemudian kita kembangkan sendiri sesuai harapan pelanggan.
6. Belajarlah berhitung harga cetak seteliti mungkin sehingga harga jual bisa sangat bersaing.
Proses Kerja bisnis ini:
1. Pelanggan menceritakan kebutuhannya, harapannya dan spesifikasi benda cetaknya.
2. Anda membuat draft desain awal, mintakan persetujuan pelanggan, umumnya pelanggan meminta beberapa alternatif sehingga mereka dapat memilih.
3. Setelah draft desain awal disetujui, kembangkan desain tersebut sehingga layak untuk diproduksi, gunakan file-file foto yang resolusi tinggi (high resolution), convert file foto menjadi CMYK, sebab secara default file-file foto menggunakan format RGB, sehingga akan bermasalah jika langsung di proses pembuatan film jika tidak dikonversi ke format CMYK terlebih dahulu.
4. Print final desain untuk mendapat persetujuan pelanggan, pastikan tidak ada kesalahan pengetikan dan gambar, pastikan pelanggan menandatangani proof desain tersebut, hal ini diperlukan jika terjadi komplain dari pelanggan dikemudian hari.
5. Copy file desain menggunakan flash disk, kirim kepada perusahaan percetakan (jika mereka memiliki semua prangkat pra cetaknya), atau kirim kepada peruasahaan pra cetak, separasi film warna dan plat.
6. Beli kertas sesuai spesifikasi yang diminta pelanggan, minta kepada toko kertas untuk memotong kertas sesuai dengan final output yang diinginkan ditambah margin untuk percetakan (area kosong minimal yang dibutuhkan untuk proses cetak, koordinasikan kepada perusahaan percetakan tentang hal ini, setiap mesin memiliki spesifikasi yang berbeda).
7. Bawa kertas yang sudah Anda beli beserta film separasi warna dan plat cetak kepada percetakan, buat tanda terima dan perintah kerja, termasuk masalah harga dan janji tanggal penyelesainnya.
8. Umumnya perusahaan percetakan akan langsung memotong cetakan sesuai ukuran finalnya, dan umumnya juga memiliki fasilitas finishing seperti vernish, laminasi, lipat, dan jilid, jika mereka tidak memilikinya, maka bawa output cetak tersebut kepada perusahaan finishing.
Cara Pemasaran:
1. Buat kartu nama yang berkualitas dengan desain yang menarik.
2. Tentukan nilai tambah Anda, positioining Anda, apakah Anda menonjol diharga jual yang murah? apakah kualitas desain yang baik? apakah ketepatan waktu? atau hal-hal lain yang menjadi nilai tambah dan membuat Anda berbeda dari pesaing-pesaing lainnya. Lakukan survey kepada perusahaan2 sejenis, apakah yang mereka berikan kepada pelanggan, apa kelemahan mereka, dsb...
3. Manfaatkan kenalan-kenalan Anda untuk menjadi pelanggan pertama Anda.
4. Minta referensi dari pelanggan2 pertama Anda agar mengenalkannya kepada teman2 mereka.
5. Buat brosur sederhana, namun menarik dan unik yang dapat digunakan untuk promosi saat ada event2 tertentu, dimana Anda dapat membagikan brosur2 tersebut kepada mereka yang menurut Anda prospektif.
6. Buat website informasi perusahaan Anda, dengan menampilkan kelebihan2 yang dimiliki. Website tidak harus berbayar, manfaatkan saja blog gratisan seperti wordpress, dsb... banyak theme/template desain yang menarik yang dapat meningkatkan image perusahaan Anda.
7. Lakukan pemasaran terencana, buat daftar prospek yang paling sesuai dengan kelebihan Anda. Kirim surat perkenalan, baik melalui pos atau email dan fax.
8. Jika ada pelanggan yang terlalu menuntut discount, jika ditolak maka Anda kehilangan order, namun jika diterima maka akan menurunkan image Anda menjadi murahan, maka solusinya adalah dengan beriklan diproduk cetakan tersebut, dengan menulis nama perusahaan dan logo di benda cetak tersebut, banyak pelanggan yang akan senang dengan solusi ini. Anda tidak terlalu rugi, margin memang tipis tapi Anda berkesempatan berpromosi kepada banyak orang.
9. Banyak lagi cara-cara pemasaran yang bisa dilakukan, seperti merekrut sales baik digaji tetap maupun freelance, semakin banyak yang Anda rekrut semakin besar peluang Anda mendapat proyek, karena mereka akan termotivasi dengan komisi yang Anda berikan.
10. Yang terpenting adalah MEREK, kembangkan merek yang menarik, mudah diingat dan sesuai dengan konsep bisnis Anda. Karena relasi merek dengan konsep bisnis Anda sangat penting. Percetakan yang murah = Percetakan Cerah, Percetakan yang Desainnya Unik = Pernik, dst... Konsumen harus bisa menghubungkan merek Anda dengan konsep bisnis Anda. Fokus adalah kuncinya!
Modal
1. Jika melihat proses diatas, maka tidak diperlukan modal besar untuk usaha ini, malah bisa modal NOL, dengan memulainya sebagai makelar, mencari proyek sendiri, membawanya kepada perusahaan desain, membawa hasilnya kepada percetakan, dst...
2. Kendaraan memang sangat diperlukan untuk mobilitas tinggi, karena Anda harus ketempat pelanggan, membeli kertas, membawanya ke percetakan, dsb... namun sepeda motor sudah mencukupi. Kalau jumlah barang banyak, biasanya percetakan tempat kita mencetak akan bersedia membantu mengirimkan barang menggunakan mobil milik mereka kepada alamat pengiriman yang diminta pelanggan kita.
3. Kalau Anda memiliki kemampuan desain yang baik, maka sebuah komputer dan printer laser sudah mencukupi untuk memulai usaha. Kalau tidak mempunyai printer maka bisa mencetaknya di warnet dan perusahaan jasa printing digital yang sekarang banyak tersedia.
4. Tempat, tidak selalu menjadi syarat mutlak, gunakan rumah atau tempat tinggal Anda sebagai alamat, atau bekerjasama dengan teman yang memiliki lokasi yang cukup strategis, atau menyewa ruko kecil sebagai kantor.
Kunci Sukses
1. Jeli memilih supplier dan percetakan yang berkualitas, harga bersaing dan tepat waktu dalam pengerjaan.
2. Desain-desain yang dihasilkan memiliki konsep, tidak asal artistik, namun memiliki konsep yang sesuai dengan konsep pemasaran/produk pelanggan.
3. Pelayanan pelanggan, ini benar-benar mutlak, lakukan pendekatan personal kepada pelanggan, bicarakan masalah-masalah pribadi, sehingga mereka akrab dan nyaman berbisnis dengan Anda.
4. Tepati Janji, tepat waktu! jangan banyak janji tapi tidak ada bukti, lebih baik berjanji sedikit tapi memberikan lebih, daripada berjanji lebih tapi memberikan kurang. Jangan over promise!
Penutup
Persaingan bisnis percetakan dan desain sudah sangat banyak, namun jangan khawatir, rezeki Anda Allah Ta'ala yang menentukan, Anda hanya diperintahkan untuk berusaha dengan memperbaiki mata pencaharian dan bertakwa, agar rezeki turun.
Perbaiki cara berbisnis dengan menemukan konsep yang tepat, unik dan tidak banyak dilakukan orang. Pilih positioning yang tepat, jangan asal terima proyek, kembangkan merek dan fokus bisnis yang kuat pada satu konsep saja, bangun merek dengan sungguh-sungguh, sehingga tercipta image positif dari merek tersebut.
Demikian sharing peluang bisnis ini, semoga bermanfaat.
Wassalamualaikum
***
Penulis: Fadil Fuad Basymeleh
(Penulis adalah praktisi dunia percetakan, desain dan advertising sejak tahun 1992)
Artikel www.pengusahamuslim.com
Customer Services KPMI
contact
* +6285664400941
* cs@kpmi.or.id
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