the Million Dollar Minute

Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) [Paperback]
Tom Logan
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Customers buy this book with How to Act and Eat at the Same Time: The Sequel: The Do's and Don'ts of Landing a Professional Acting Job (Limelight) by Tom Logan Paperback $10.52
Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) + How to Act and Eat at the Same Time: The Sequel: The Do's and Don'ts of Landing a Professional Acting Job (Limelight)
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* This item: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) by Tom Logan Paperback

* How to Act and Eat at the Same Time: The Sequel: The Do's and Don'ts of Landing a Professional Acting Job (Limelight) by Tom Logan Paperback

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Editorial Reviews
Product Description
While television commercials often elicit groans from the viewer, they mean work for actors and can be the bread-and-butter backbone of an actor's career, providing a safety net of income while he or she climbs the ladder to greater success. And for those actors who achieve face-to-product recognition, commercial work can provide handsome residuals for years to come. While many books on the market include some information on commercial work, Acting in the Million Dollar Minute deals exclusively with the art and business of acting in commercials. Here the "art" is narrow: script terminology and procedure, commercial dialogue, camera staging, working the product, sample commercial scripts, and detailed analysis of how a commercial is actually shot; while the "business" side, reflecting the general industry, broadens to include training, photos, the resume, unions, actor-agency contracts, the interview, the screen test, callbacks, pay and working conditions, and a complete list of SAG and AFTRA offices. In this revised and updated edition, this book provides direction on how to: Decipher the meaning behind the commercial script; Begin and end every commercial performance; Get the auditioners' attention immediately when the camera begins rolling; Compel the auditioners, with the sheer force of your performance, to actually watch your playback tape; Take the camera from another actor (i.e. upstaging); Give the director a performance that makes his or her job easier in the editing room.
Product Details

* Paperback: 246 pages
* Publisher: Limelight Editions; illustrated edition edition (May 1, 2005)
* Language: English
* ISBN-10: 0879103078
* ISBN-13: 978-0879103071
* Product Dimensions: 9 x 6.1 x 0.7 inches
* Shipping Weight: 1 pounds (View shipping rates and policies)
* Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
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* Amazon Bestsellers Rank: #319,537 in Books (See Top 100 in Books)
o #69 in Books > Entertainment > Television > Reference

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Tom Logan
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6 of 7 people found the following review helpful:
5.0 out of 5 stars The best book I've read for aspiring commercial actors., March 5, 1999
By A Customer
This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials (Paperback)
This is an extremely helpful book for anyone who is interested in acting in commercials. It tells you how to get into the business, and how to succeed. I read this 10 years ago, along with Mr. Logan's other book, "How to Act and Eat at the Same Time", and parlayed the information into a successful career in commercials. I have reccomended this book to many aspiring actors, and have given it to others.
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5.0 out of 5 stars I found this book to be GREAT, May 14, 2008
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Michael Blinderman "Obsessive Acting Student" (Phoenix) - See all my reviews
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This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) (Paperback)
As an acting coach, I found this book to be informative,down to earth and a wonderful resource to enhance my classes.I bought about a dozen books as required reading for my students.
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5.0 out of 5 stars Full of information that isnt exposed elsewhere, October 11, 2007
By
Dale Arnold "lover of food" (Hawaii) - See all my reviews
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This review is from: Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) (Paperback)
The Book is wonderful. Mr. Logan is quite the character. His information is vital for us actors who want to land the job the first time. I highly recommend this book and his other one. This book was madatory for us to read in my acting school and I am glad I did.
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5.0 out of 5 stars Sensational, practical, funny and well done!
This is one of those rare books I had to read cover to cover ... Tom's insights from the director's chair on how to be a successful commercial actor are well-delivered. Read more
Published on April 27, 2006 by Kenneth Calhoun

5.0 out of 5 stars An excellent insider's guide
Tom Logan's Acting In The Million Dollar Minute: The Art Of Acting In Television Commercials presents the screen writer/director's experiences with commercial acting. Read more
Published on August 8, 2005 by Midwest Book Review

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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When I'm speaking at a university or acting school out in the hinterlands, the question I'm asked most often is something to the effect of, "Tom, I realize that it's gonna take me a few months or so to get my own television series, so I wanted to know if it would be bad for my career to do some acting in commercials part-time." Read the first page
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New York, Los Angeles, Burger Heaven, The Sequel, United States, Complaint Number, Universal Studios, Howe Agency
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* King Lear (The New Folger Library Shakespeare) by William Shakespeare on page 45
* Annie Hall by Woody Allen on page 139

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Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight)
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Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials - Expanded Edition (Limelight) by Tom Logan Paperback 5.0 out of 5 stars (5)
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How to Audition for TV Commercials: From the Ad Agency Point of View
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How to Audition for TV Commercials: From the Ad Agency Point of View by W. Jenkins Paperback 5.0 out of 5 stars (7)
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Peluang Usaha: Bisnis Percetakan dan Desain dengan Modal NOL

Peluang Usaha: Bisnis Percetakan dan Desain dengan Modal NOL
04 Juli 2009 | Dibaca : 23360 kali | 0 Komentar | Kategori: Percetakan, Periklanan dan Penerbitan

Memulai bisnis desain dan percetakan tidak sesulit yang diduga oleh banyak orang. Bisnis ini lebih bersifat jasa daripada produksi, kecuali Anda memulainya dengan membeli mesin cetak sendiri.

Modal awal yang dibutuhkan untuk menjadi pengusaha desain dan percetakan adalah relasi, ketekunan dan keseriusan, management waktu, dan pelayanan pelanggan. Anda dapat memulai bisnis ini dengan modal uang Nol, cukup memanfaatkan asset yang Anda miliki, seperti sepeda motor, komputer dan handphone.

Langkah-langkah yang dibutuhkan untuk memulai usaha ini adalah:

1. Mencari supplier kertas, seperti toko kertas, minta katalog contoh kertas beserta harga-harganya.
2. Mencari perusahaan percetakan yang menerima jasa makloon (menerima ongkos cetak), tanyakan berapa tarif cetak perwarna, atau per proyek, mintalah informasi sedetail-detailnya tentang proses cetak, dan hal-hal yang mempengaruhi harga dan kualitas.
3. Mencari supplier pra cetak, seperti film separasi warna dan pembuatan plat cetak, pelajari tarif2 nya, dan spesifikasi file komputer yang dapat mereka terima, apakah mereka bisa menerima file output dari CorelDraw, Adobe Ilustrator, Freehand, dll, Pelajari juga tarif-tarifnya.
4. Mencari perusahaan jasa desain, yang menerima order desain atau setting layout, kecuali Anda memiliki skill desain dan layout serta memiliki perangkat komputer dan printer sendiri.
5. Beli buku-buku desain, contoh-contoh desain brosur, logo, dll, sebagai ilustrasi buat calon pelanggan, sehingga mereka bisa menemukan style yang mereka inginkan, untuk kemudian kita kembangkan sendiri sesuai harapan pelanggan.
6. Belajarlah berhitung harga cetak seteliti mungkin sehingga harga jual bisa sangat bersaing.

Proses Kerja bisnis ini:

1. Pelanggan menceritakan kebutuhannya, harapannya dan spesifikasi benda cetaknya.
2. Anda membuat draft desain awal, mintakan persetujuan pelanggan, umumnya pelanggan meminta beberapa alternatif sehingga mereka dapat memilih.
3. Setelah draft desain awal disetujui, kembangkan desain tersebut sehingga layak untuk diproduksi, gunakan file-file foto yang resolusi tinggi (high resolution), convert file foto menjadi CMYK, sebab secara default file-file foto menggunakan format RGB, sehingga akan bermasalah jika langsung di proses pembuatan film jika tidak dikonversi ke format CMYK terlebih dahulu.
4. Print final desain untuk mendapat persetujuan pelanggan, pastikan tidak ada kesalahan pengetikan dan gambar, pastikan pelanggan menandatangani proof desain tersebut, hal ini diperlukan jika terjadi komplain dari pelanggan dikemudian hari.
5. Copy file desain menggunakan flash disk, kirim kepada perusahaan percetakan (jika mereka memiliki semua prangkat pra cetaknya), atau kirim kepada peruasahaan pra cetak, separasi film warna dan plat.
6. Beli kertas sesuai spesifikasi yang diminta pelanggan, minta kepada toko kertas untuk memotong kertas sesuai dengan final output yang diinginkan ditambah margin untuk percetakan (area kosong minimal yang dibutuhkan untuk proses cetak, koordinasikan kepada perusahaan percetakan tentang hal ini, setiap mesin memiliki spesifikasi yang berbeda).
7. Bawa kertas yang sudah Anda beli beserta film separasi warna dan plat cetak kepada percetakan, buat tanda terima dan perintah kerja, termasuk masalah harga dan janji tanggal penyelesainnya.
8. Umumnya perusahaan percetakan akan langsung memotong cetakan sesuai ukuran finalnya, dan umumnya juga memiliki fasilitas finishing seperti vernish, laminasi, lipat, dan jilid, jika mereka tidak memilikinya, maka bawa output cetak tersebut kepada perusahaan finishing.

Cara Pemasaran:

1. Buat kartu nama yang berkualitas dengan desain yang menarik.
2. Tentukan nilai tambah Anda, positioining Anda, apakah Anda menonjol diharga jual yang murah? apakah kualitas desain yang baik? apakah ketepatan waktu? atau hal-hal lain yang menjadi nilai tambah dan membuat Anda berbeda dari pesaing-pesaing lainnya. Lakukan survey kepada perusahaan2 sejenis, apakah yang mereka berikan kepada pelanggan, apa kelemahan mereka, dsb...
3. Manfaatkan kenalan-kenalan Anda untuk menjadi pelanggan pertama Anda.
4. Minta referensi dari pelanggan2 pertama Anda agar mengenalkannya kepada teman2 mereka.
5. Buat brosur sederhana, namun menarik dan unik yang dapat digunakan untuk promosi saat ada event2 tertentu, dimana Anda dapat membagikan brosur2 tersebut kepada mereka yang menurut Anda prospektif.
6. Buat website informasi perusahaan Anda, dengan menampilkan kelebihan2 yang dimiliki. Website tidak harus berbayar, manfaatkan saja blog gratisan seperti wordpress, dsb... banyak theme/template desain yang menarik yang dapat meningkatkan image perusahaan Anda.
7. Lakukan pemasaran terencana, buat daftar prospek yang paling sesuai dengan kelebihan Anda. Kirim surat perkenalan, baik melalui pos atau email dan fax.
8. Jika ada pelanggan yang terlalu menuntut discount, jika ditolak maka Anda kehilangan order, namun jika diterima maka akan menurunkan image Anda menjadi murahan, maka solusinya adalah dengan beriklan diproduk cetakan tersebut, dengan menulis nama perusahaan dan logo di benda cetak tersebut, banyak pelanggan yang akan senang dengan solusi ini. Anda tidak terlalu rugi, margin memang tipis tapi Anda berkesempatan berpromosi kepada banyak orang.
9. Banyak lagi cara-cara pemasaran yang bisa dilakukan, seperti merekrut sales baik digaji tetap maupun freelance, semakin banyak yang Anda rekrut semakin besar peluang Anda mendapat proyek, karena mereka akan termotivasi dengan komisi yang Anda berikan.
10. Yang terpenting adalah MEREK, kembangkan merek yang menarik, mudah diingat dan sesuai dengan konsep bisnis Anda. Karena relasi merek dengan konsep bisnis Anda sangat penting. Percetakan yang murah = Percetakan Cerah, Percetakan yang Desainnya Unik = Pernik, dst... Konsumen harus bisa menghubungkan merek Anda dengan konsep bisnis Anda. Fokus adalah kuncinya!

Modal

1. Jika melihat proses diatas, maka tidak diperlukan modal besar untuk usaha ini, malah bisa modal NOL, dengan memulainya sebagai makelar, mencari proyek sendiri, membawanya kepada perusahaan desain, membawa hasilnya kepada percetakan, dst...
2. Kendaraan memang sangat diperlukan untuk mobilitas tinggi, karena Anda harus ketempat pelanggan, membeli kertas, membawanya ke percetakan, dsb... namun sepeda motor sudah mencukupi. Kalau jumlah barang banyak, biasanya percetakan tempat kita mencetak akan bersedia membantu mengirimkan barang menggunakan mobil milik mereka kepada alamat pengiriman yang diminta pelanggan kita.
3. Kalau Anda memiliki kemampuan desain yang baik, maka sebuah komputer dan printer laser sudah mencukupi untuk memulai usaha. Kalau tidak mempunyai printer maka bisa mencetaknya di warnet dan perusahaan jasa printing digital yang sekarang banyak tersedia.
4. Tempat, tidak selalu menjadi syarat mutlak, gunakan rumah atau tempat tinggal Anda sebagai alamat, atau bekerjasama dengan teman yang memiliki lokasi yang cukup strategis, atau menyewa ruko kecil sebagai kantor.

Kunci Sukses

1. Jeli memilih supplier dan percetakan yang berkualitas, harga bersaing dan tepat waktu dalam pengerjaan.
2. Desain-desain yang dihasilkan memiliki konsep, tidak asal artistik, namun memiliki konsep yang sesuai dengan konsep pemasaran/produk pelanggan.
3. Pelayanan pelanggan, ini benar-benar mutlak, lakukan pendekatan personal kepada pelanggan, bicarakan masalah-masalah pribadi, sehingga mereka akrab dan nyaman berbisnis dengan Anda.
4. Tepati Janji, tepat waktu! jangan banyak janji tapi tidak ada bukti, lebih baik berjanji sedikit tapi memberikan lebih, daripada berjanji lebih tapi memberikan kurang. Jangan over promise!

Penutup

Persaingan bisnis percetakan dan desain sudah sangat banyak, namun jangan khawatir, rezeki Anda Allah Ta'ala yang menentukan, Anda hanya diperintahkan untuk berusaha dengan memperbaiki mata pencaharian dan bertakwa, agar rezeki turun.

Perbaiki cara berbisnis dengan menemukan konsep yang tepat, unik dan tidak banyak dilakukan orang. Pilih positioning yang tepat, jangan asal terima proyek, kembangkan merek dan fokus bisnis yang kuat pada satu konsep saja, bangun merek dengan sungguh-sungguh, sehingga tercipta image positif dari merek tersebut.

Demikian sharing peluang bisnis ini, semoga bermanfaat.

Wassalamualaikum

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Penulis: Fadil Fuad Basymeleh
(Penulis adalah praktisi dunia percetakan, desain dan advertising sejak tahun 1992)

Artikel www.pengusahamuslim.com

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